As per Kevin Vaz, broadcasting alone accounts for 40% of the Indian M&E industry.

Today, Kevin Vaz, Chairman of FICCI’s Media & Entertainment Committee, inaugurated the 25th edition of FICCI FRAMES, marking a crucial milestone for India’s media and entertainment sector. He called for a reimagining of growth, recalibration of regulation, and reaffirmation of India’s global storytelling ambitions. Vaz stated, while speaking to a full auditorium of industry leaders, policymakers, creators, and changemakers, “This goes beyond being an anniversary — it is a time for reflection, refocusing, and rising.” The event, themed RISE Together (Reimagine, Innovate, Strengthen, Empower), commemorates FRAMES' 25 years as a platform for policy dialogue, business exchange, and cultural diplomacy.A voyage from acknowledgment to self-reinvention Vaz, while reminiscing about the inception of FRAMES in 2001, underscored the pivotal moment when the Indian government granted industry status to the media and entertainment (M&E) sector.

This decision opened the door for capital influxes, institutional investments, and a professional approach throughout the value chain. Vaz noted, “We’ve come a long way — from the rise of satellite TV and cable to the boom in OTT, VFX, and immersive tech,” acknowledging the contributions of stalwarts like Yash Chopra, Karan Johar, and Uday Shankar, who have guided the FICCI M&E Committee over the years. “Their legacy continues through our endeavors to expand the creative economy in India.”Television and Digital: An Indian AND Story Vaz challenged global assumptions about disruption by asserting that India is a rare “AND” market, where television and digital platforms are not rivals but co-existing engines of growth. “Pay TV, Free TV, and Connected TV are growing in tandem with digital. This dual-track growth is contributing to the overall expansion of the M&E pie, rather than dividing it,” he noted.Sports, Streaming Services, and the Emergence of Regional Narratives The sports ecosystem in India, particularly in cricket, kabaddi, and esports, is experiencing unmatched momentum. This growth is being fueled by digital platforms that enhance reach through interactive, multilingual, and immersive content. In the realm of film, regional cinema and Indian OTT are driving India’s soft power on the global stage. Vaz stated, “Our narratives, spanning from RRR to The Elephant Whisperers, are clinching Oscars, dominating box office sales, and capturing hearts.” Cross-border collaborations are being fueled by co-production treaties and a revitalized NFDC.