Advertising/Media

Answer Me by Banana Balloon Wins Top Prize at ONE Screen 2023

Answer Me by Banana Balloon Wins Top Prize at ONE Screen 2023

By Kajal Sharma - 11 Feb 2024 06:39 PM

After Susan Credle was named Creative Advisor for FCB's parent firm, Interpublic Group of Cos., Andrés Ordóñez was hired as FCB's Global Chief Creative Officer.Until 2024, Credle will remain the FCB network's Creative Chair, working alongside Ordóñez to facilitate a seamless changeover. Andrés Ordóñez, a Colombian native with a strong creative background, is a driving force behind the expansion of the FCB network. Upon his debut at FCB Chicago in 2019, he came from Energy BBDO, where he was the Chief Creative Officer. Since then, the office has signed 40 new brands with contracts, including Danone, Terminix, and the US Postal Service.In addition, Ordóñez was named Pfizer's Lead Creative Partner in May of last year—a noteworthy accomplishment given Pfizer's standing as a major supplier of COVID-19 vaccines and booster doses. One of the agency's largest account acquisitions in 2023 was this cooperation.Ordóñez complimented Credle for her work in building the FCB brand and creating an environment that draws top talent in response to his new position.

He announced that he intended to collaborate with worldwide CEO Tyler Turnbull to strengthen the worldwide network and show clients that innovation propels economic expansion.The Global CEO of FCB, Tyler Turnbull, stressed the company's unwavering dedication to enabling each agency to flourish on its own. He emphasized the value of ongoing development and innovation—a mindset ingrained by Credle—and emphasized the agency's emphasis on assisting its staff in producing exceptional work.Under Turnbull and Ordóñez's direction, FCB is committed to upholding its reputation for innovation and encouraging teamwork throughout its network, as evidenced by Ordóñez's appointment.Director Joaquin Salim, who collaborated with Capitolio Caracas on "Aleros [Pompeii]" for the band La Vida Boheme, is among the other top winners.  The music video took home the Best of Region: Latin America and the Craft awards for editing and remote production.Havas New York won Best of Region-North America for their work on behalf of The Harris Project, "You Don't Know the Half of it."  The piece also took up a Drama genre award.  This year's Best of Region-Europe award was not chosen.

 

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