Advertising/Media

"AAAI Young Lotus Contest 2024 Ogilvys Shagun Agarwal and Chaitali Mane win

By Kajal Sharma - 28 Feb 2024 03:35 PM

"The AAAI Young Lotus Contest, 2024 winners have been declared by the Advertising Agencies Association of India (AAAI). O&M's Shagun Agarwal and Chaitali Mane make up the winning team. Among the more than forty entries that were received from gifted young professionals throughout India, their exceptional inventiveness and creative approach stood out. Under the direction of Rohit Ohri, Global Partner at FCB and Director at AAAI, the AAAI Young Lotus Contest 2024 sought to develop up-and-coming talent in the advertising sector. Ohri stressed, ""Young minds can use the AAAI Young Lotus Contest as a platform to use their creativity to improve the world."" The participants' eagerness to address one of the pressing concerns of our day, the need for clean air, this year has been inspiring. With the topic ""BREATH OF CHANGE: INNOVATING FOR CLEAN AIR IN INDIA,"" competitors had to come up with ideas for coordinated campaigns that supported environmental sustainability and cleaner air.

With their winning contribution, which showcased creativity and a deep comprehension of the concept, Shagun Agarwal and Chaitali Mane will get the chance to represent India at the Young Lotus Workshop during Adfest 2024. Renowned creative minds Kartikeya Tiwari, NCD, FCB KINNECT, Moumita Pal, Creative Head, ENORMOUS, and Romit Nair, NCD, FCB ULKA, served on the contest jury. Adfest in Pattaya, Thailand's Young Lotus Workshop provides a venue for up-and-coming talent to interact with industry professionals, share ideas, and develop their abilities on a worldwide scale. The victorious team will travel to Thailand to take part in Adfest 2024 from March 21–23 and the Young Lotus Workshop from March 19–21. Under the direction of Rohit Ohri, Global Partner at FCB and Director at AAAI, the AAAI Young Lotus Contest 2024 sought to develop up-and-coming talent in the advertising sector. Ohri stressed, ""Young minds can use the AAAI Young Lotus Contest as a platform to use their creativity to improve the world."" The participants' eagerness to address one of the most pressing concerns of our day, the need for clean air, this year has been heartening. With the topic ""BREATH OF CHANGE: INNOVATING FOR CLEAN AIR IN INDIA,"" competitors had to come up with ideas for coordinated campaigns that supported environmental sustainability and cleaner air. Thanks to their winning entry, Shagun Agarwal and Chaitali Mane will have the chance to represent India at the Young Lotus Workshop during Adfest 2024. Renowned creative minds Kartikeya Tiwari, NCD, FCB KINNECT, Moumita Pal, Creative Head, ENORMOUS, and Romit Nair, NCD, FCB ULKA, served on the contest jury."

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