Nasdaq-Listed Zoomcar’s India Entity Sees Loss Triple To INR 237 Cr In FY23

OVERVIEWZoomcar India reported a 221 percent surge in net loss to INR 237 crore in FY23 from INR 74 crore in the previous fiscal year. Operating revenue for Zoomcar India fell 27% from INR 94.9 Cr in FY22 to INR 69.1 Cr in FY23. Since launching on the Nasdaq on December 29, 2023, Zoomcar's shares have increased by 38%. After completing a merger of a special purpose acquisition company (SPAC), Zoomcar debuted on the Nasdaq last month. The net loss of its India entity increased by more than 3.2X for the fiscal year that ended on March 31, 2023. In the fiscal year 2022–2023 (FY23), Zoomcar India reported a net loss of INR 237 Cr, a 221% increase from the INR 74 Cr recorded in the prior fiscal year. Founded by David and Greg Moran Zoomcar is a self-driving car rental business that launched in 2013. The startup pairs together hosts and guests, who may rent a variety of cars at reasonable rates. Operating revenue for Zoomcar India fell 27% from INR 94.9 Cr in FY22 to INR 69.1 Cr in FY23. The business gets funding from subscriptions and vehicle rentals, to name a couple. Zoomcar's overall revenue, including other income, decreased 27% from INR 94.9 Cr in FY22 to INR 69.1 Cr in the year under review.  90 percent of Zoomcar's business, according to Moran, came from India in a recent interview with CNBC-TV18. The business is present in Egypt and Indonesia as well. Where Was Zoomcar Expended? Zoomcar India had a 10% decrease in spending from INR 359.1 Cr in FY22 to INR 321.8 Cr in FY23. Employee Benefit Costs: The majority of the startup's expenses were allocated to employee costs. Employee costs made up 39.5% of Zoomcar's total expenses, or INR 127.4 Cr. From INR 119 Cr in FY22, it increased by 7%. Advertising Expenses: The startup spent INR 39.5 Cr, a 37% decrease, on advertising during the year under review from FY22's INR 62.3 Cr. Additionally, it paid for incidental expenses of INR 78.4 Cr. It did not, however, include a breakdown of this expense. Following a business combination with Innovative International Acquisition Corp., a company headquartered in Cayman Islands, Zoomcar began trading on the Nasdaq on December 29. Since listing, the company's shares have increased 38%; as of last trade, they were trading at $5.11. Adarsh Menon, a senior executive at Flipkart and Hindustan Unilever, was appointed president of Zoomcar earlier this month.  

Ola Electric Introduces Ola Maps With Upgraded EV Software Move OS 4

The most recent iteration of Ola Electric's e-scooter software platform, called Move OS 4, allows for enhanced routing and a quicker, more precise search feature, according to the startup. A year after Ola announced that it was creating a specific navigation system for its cars and apps, the company has announced that Ola navigation will be used for commercial purposes on Ola EVs. Ola Electric submitted its DRHP to SEBI last month in an effort to raise more than INR 5,500 Cr through an IPO. On Thursday, January 18, Ola Electric released its in-house Ola Maps commercially along with the widespread release of the Move OS 4 software platform for its electric two-wheelers. The most recent iteration of Ola Electric's e-scooter software platform is called Move OS 4. MoveOS 4, according to the electric two-wheeler firm, has elevated navigating to an entirely new plane with Ola Maps. Improved navigation and a quicker, more precise search function are made possible by the updated software. Ola Electric claims that the revised user interface makes it easy for users to access necessary functionality without ever leaving the navigation screen. Furthermore, Ola Maps gives users the ability to mark their favourite spots for a fully customised navigation experience. Through Bluetooth, users may even locate their scooter by pushing places from their phone to it. One year after Ola announced it was working on a specialised maps system for its cars and applications and will soon be launching the system, the company announced that Ola Maps would be used for the first time on Ola EVs for commercial purposes. We are evaluating our own Ola maps! will launch in a few months on our cars and the Ola app! Bhavish Aggarwal, the CEO of Ola, stated in January of 2012. Ola Electric added that MoveOS 4 will provide over 100 new features and enhancements to the Ola S1 Gen 1 scooter range, S1 Pro (2nd Generation), and S1 Air. The update for S1 X+ is scheduled for the upcoming months. The business claimed that in addition to Ola Maps, the updated software version also includes enhancements to "Hill Descent Control" and the addition of "Cruise Control in eco-mode."  

India Startup Bags from Atsuya The Genesis Innovator Award

Atsuya Technologies, a deep-tech business based in Chennai, won the National business Awards 2023's Genesis Innovator category. Tuesday night in Delhi, Union Industries Minister Piyush Goyal presented the prizes.Atsuya Technologies, a deep-tech business based in Chennai, won the National business Awards 2023's Genesis Innovator category. Tuesday night in Delhi, Union Industries Minister Piyush Goyal presented the prizes. An agency of the Union government, Startup India, announces the awards each year to honour businesses working on innovative products and solutions across a range of industries.The startup redefines operational excellence in enterprises with a focus on sustainability by utilizing cutting-edge technology like artificial intelligence (AI) and the internet of things (IoT). Atsuya Technologies stated in a press release that the company has been assisting companies across industries in making data-driven decisions, improving profitability, and promoting environmental responsibility with one integrated platform that unlocks many use cases for individual business objectives.The company went on to say that a wide range of industries, including retail, quick-commerce, oil and gas, real estate, HoReCa, and more, were using its products. The business supports 65% of the quick-commerce market and 95% of organized meat retailers in India as a technology partner. In the LPG supply chain, the company also helps to improve safety, visibility, and traceability. According to the statement, companies may reduce resource waste, easily incorporate sustainability into their operations, and move closer to reaching net-zero goals with the help of Atsuya's extensive portfolio of solutions."Deep tech and data are set to drive growth and propel us toward a net-zero economy," stated Rahul Ganapathy, CEO and cofounder of Atsuya. I firmly think that India's startup scene has the capacity to propel our country to the forefront of the world economy. I express my sincere gratitude to Startup India and the Indian government for recognizing this potential and for their steadfast assistance in fostering the expansion of entrepreneurs. Keep up with important tech and startup news. Get our daily newsletter delivered right to your inbox to stay up to date on the newest and most important tech news.Atsuya Technologies of Chennai won the National Startup Awards 2023's "Genesis Innovator" category, which is an accolade given by Startup India to up-and-coming firms nationwide. On January 16, National Startup Day, Union Industries Minister Piyush Goyal delivered the award at a ceremony in Delhi. Atsuya technology leverages cutting-edge technology like artificial intelligence (AI) and the internet of things (IoT) to transform company operations while prioritizing sustainability. According to the firm, the startup, which has been a technology partner to 95% of India's organized meat shops and 65% of the quick-commerce market, is now indispensable. The National Startup Awards honor and promote the innovations and contributions made by companies in a range of sectors.  

In a pre-seed round, professional social media platform

  In a pre-seed fundraising round headed by FirstCheque VC, Medial App—a professional social media platform for startup ecosystem—raised $120K from angel investors from Bangalore, Mumbai, and the US, including Nayan Jadeja, Rohitashwa Choudhary, Ankit Aggarwal, and Radhakrishnan Ramachandran.With an emphasis on feature expansion and product launch because of encouraging beta app metrics, the business intends to use the additional funding for product development, user acquisition, and testing of core app features. The majority of the funds raised, according to a Medial press statement, will go into user acquisition, app feature testing, and product development.Aishwarya Raj Pandey, Niket Raj Dwivedi, Harsh Dwivedi, and Prateek Kaien established and oversee Medial, a content-driven platform with a strong community spanning IT, product, and UI/UX industries. It serves as a hub for non-clickbait startup news, industry updates, jokes, and advice in an effort to better the community and encourage candid conversations in the workplace.Medial started out as an integrated platform for professionals in the startup business with the aim of becoming a globally relevant employment board and company profile. The app is creating a network for UI/UX designers, business analysts, venture capitalists, product analysts, and budding entrepreneurs.In addition to being a real-identity professional network similar to Github and LinkedIn, Medial provides an anonymous feature as an additional layer to improve the platform. To a lesser extent, Hood (previously Zorro), FishBowl, Blind, and Reddit may potentially pose competition for it.Medial has over 5,000 users in beta testing and intends to fully launch by the end of January 2024., a business social networking platform, raised $120,000 in its pre-seed round thanks to FirstCheque VC. Prominent angels from the US, Mumbai, Bengaluru, and Rohitashwa Choudhary, among others, Ankit Aggarwal, Radhakrishnan Ramachandran, and Nayan Jadeja, took part in the round.In a pre-seed funding round, Medial, a professional social media network, successfully raised $120,000, or around Rs 1 crore. Leading angel investors from Bengaluru, Mumbai, and the US, such as Nayan Jadeja, Rohitashwa Choudhary, Ankit Aggarwal, and Radhakrishnan Ramachandran, participated in the funding lead by FirstCheque VC. Niket Raj Dwivedi, Aishwarya Raj Pandey, Prateek Kaien, and Harsh Dwivedi launched the startup, which intends to offer more than just a standard social media platform. Medial is a community-driven center for information, specializing in tech, product, and UI/UX industries. It delivers industry updates, startup news, and expert guidance in an uncomplicated, non-clickbait way. The startup says the money obtained will go toward user acquisition, product development, and testing of the main features of the app.   

Adya.ai Secures Funding To Assist Businesses in Developing Apps for ONDC

The pre-series A investment round of Adya.ai, a startup providing digital commerce solutions, has raised Rs 10.5 crore from investors in Indian Angel Network (IAN) and other strategic investors.According to the company, IAN's investors contributed Rs 3.75 crore, with the remaining funds coming from other key investors.Adya.ai, a technology service partner, was founded in 2023 by Shayak Mazumder, CEO and CTO, Archana Mazumder, COO, and Angad Singh Ahluwalia, CBO. The company employs data science and artificial intelligence (AI) to assist businesses with digitizing. It also provides plug-and-play tech stacks as well as other ONDC integration solutions. Enterprise Tech Startup Adya.ai Secures Funding To Assist Businesses In Developing Apps On ONDC Indian Angel Network (IAN) led the pre-Series A funding round, which brought in INR 10.5 Cr ($1.2 Mn). 'Strategic' investors who wished to remain anonymous also participated in the round. IAN gave the startup INR 3.75 Cr. in funding. Digital commerce and technology solutions provider Adya.ai raised Rs 10.5 crore in a pre-Series A funding round, led by investors from Angel Network such as Uday Chatterjee, Romesh Sobti, Sri Prakash, and Hari Balasubramanian. Indian Angel Network (IAN) provided Rs 3.75 crore to this tranche, along with contributions from other key investors.Adya.ai released a news release stating that the firm plans to utilize the money to strengthen its market position, develop its innovative products, and accelerate the development of AI technology.Adya.ai, a SaaS-based solution for data security and ransomware prevention, was co-founded in 2023 by Angad Singh Ahluwalia, Shayak Mazumdar, and Archana Mazumdar. The answer to find a company's most sensitive data, protect it from undue exposure, and alert management in the event that it is stolen or exploited is said to involve big data and machine learning.According to the Bengaluru-based startup, their system also provides businesses with a dashboard where they can view the files and folders that any customer has access to just clicking on a user. The ONDC's technological service partner, Adya.ai, powers major sectors including retail, logistics, F&B, transportation, credit, insurance, and finance.Adya.ai asserts that its technology marketplace has allowed over ten major enterprise contracts, including partnerships with Canara Bank, Aditya Birla Financial Limited, Hindustan Unilever, and others. The company focuses on areas like CPG, financial services, retail, and mobility. The platform for seed and early-stage investments known as the IAN Group is made up of IAN Fund I, BioAngels, and the IAN Angel Group. With investments in 19 distinct industries, the sector-agnostic fund has helped innovative businesses in India and seven other nations.  

TABPS Pets raises funds totaling Rs 6.5Cr.

TABPS Pets Private Limited, a well-known pet food company with its headquarters in Coimbatore, has successfully completed its seed investment round, raising an astounding Rs 6.5 crore. This is a big milestone for the Indian retail pet food market.The pet food firm TABPS Pets has announced that it has raised a total of Rs 6.5 crore from investors, including cricket players Hemang Badhani and KS Bharath. According to the company, the money will be used to enhance manufacturing capacity, widen its networks of distribution, and make investments in R&D to introduce new items. TABPS Pets Private Limited, a well-known pet food company with its headquarters in Coimbatore, has successfully completed its seed investment round, raising an astounding Rs 6.5 crore. This is a big milestone for the Indian retail pet food market. Cricket players Hemang Badhani and K.S. Bharath are two prominent investors who have shown a great deal of interest in this investment round.With a focus on creating pet treats and grooming products enhanced with Ayurvedic advantages, TABPS Pets has made a name for itself in the pet food industry. The company's successful fundraising campaign demonstrates the attention that its dedication to quality and innovation has garnered. The recently obtained funds will be utilized to enhance production capacities, broaden distribution channels, and support R&D projects that will provide innovative and creative products to pet owners.Hemang Badhani and K.S. Bharath, two investors, said how thrilled they were to be a part of TABPS Pets' adventure. "We support the company's commitment to pet welfare and its goals. Hemang Badhani said, "TABPS Pets has shown incredible development, and we are thrilled to be a part of their continued success.This financing success not only establishes TABPS Pets as a major force in the pet food sector but also highlights the expanding significance of inventive and health-conscious product offerings in the Indian pet care retail market. This fundraising round is evidence of the possibilities and prospects of the pet sector in India, as the company looks to expand its offerings and market presence.  

Consumers consume more than five hours of online entertainment on their TVs

The main benefits of streaming on TV include enhanced sound and visual quality, a wide selection of material from OTT providers, and the ease of viewing on a large screen.Customers are increasingly choosing to stream their favorite TV episodes and movies on television, according to a study. In contrast to other available options like smartphones, tablets, and laptops, 78% of respondents preferred streaming online content on their TVs through streaming sticks, smart TVs, and set-top boxes, according to a NielsenIQ study on TV streaming trends commissioned by Amazon in December 2023.Compared to fewer than three hours during the week, nearly 66% of respondents streamed for five hours a day on the weekends. Furthermore, 74% of them watched the same with family, particularly their spouse and kids, and 97% of them preferred to stream internet entertainment on TV during dinnertime. The study found that respondents most frequently viewed items in the comedy genre. In order of preference, sports, thrillers, romances, horror, foreign TV series, and news came in close succession.TV streaming is preferred since it's more comfortable and offers a better watching experience. People are streaming on TV due to improved video and audio quality, ease of access to a wide range of material from OTT providers and internet sources, and availability of an active broadband connection at home. This inclination is also influenced by ergonomic benefits. Watching TV may also help you keep a good posture, which can reduce the aches and pains that come with occasionally holding your phone while watching video.For Indian audiences, speed is important. Lag-free streaming (39%) and a large selection of OTT Apps (24%) were the most requested characteristics by respondents when it came to TV streaming. The ability to stream internet material and live TV shows from DTH channels on a single screen, as well as the availability of voice assistants for content search and smart home appliance control, were additional preferences.Since its inception, online video streaming has advanced significantly, as have consumer streaming habits. Our inclination to watch media on the television, the largest screen in our homes, hasn't changed. Your favorite TV series, films, sports, and more are easily accessible on Fire TV, according to Parag Gupta, Director and Country Manager, Amazon Devices India. With Alexa's universal voice search, finding content on your old, non-smart TV is made easier. Users can also get more out of their current smart TV by using the Fire TV stick, which offers a faster streaming experience and access to over 12,000 apps from a variety of genres.   

WondrLab establishes a base in Europe and purchases the Polish firm WebTalk.

WebTalk is a Polish agency that Wondrlab purchases in a cash and stock transaction. WebTalk acquires an unknown financial stake in Wondrlab. WebTalk clients gain from the acquisition since it gives them access to Wondrlab platforms. The largest acquisition made by Wondrlab to date, this is its sixth. Wondrlab has raised $7 million and intends to acquire 26 acquisitions. The company has opened its European base and aims to generate revenue of Rs 200 crore. The Supervisory Board's new chairman is Jarek Ziebinski.CEO Saurabh Varma of marketing technology startup Wondrlab told ET that the company has acquired WebTalk, a Polish digital agency, for a combination of cash and shares, marking its first international acquisition. WebTalk is a B2C digital marketing agency in the Central and Eastern European (CEE) region that was founded in 2010. Serving over 40 clients in Poland, CEE, and Central Asia, it employs 100 specialists.The acquisition of WebTalk, a Polish digital marketing business, has been announced by Wondrlab Network, an Indian platform-first digital network. With this transaction, Wondrlab has acquired five companies and entered foreign markets for the first time since its founding in 2020.In addition to this purchase, Wondrlab has opened a European Hub in Poland, demonstrating its continued dedication to providing comprehensive solutions and outsourcing for global brands. Clients will have instant access to services in critical areas like digital video, content and community, digital media and data, and digital business transformation through the European hub.With a staff of 100 experts, WebTalk is a results-driven B2C digital marketing agency that was created in 2010 and is run by Michal Dunin. Serving more than 40 customers in Poland, Central and Eastern Europe (CEE), and Central Asia, the agency has a solid clientele that includes well-known brands like Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens. Michal Dunin will oversee the newly formed Wondrlab European Hub following the acquisition. Wondrlab has designated Jarek Ziebinski as Chairman of the Supervisory Board to manage the company's expansion into Europe. In addition to leading the agency's network in Central and Eastern Europe and acting as CEO and chairman of Leo Burnett, Ziebinski has over thirty years of expertise in marketing, media, and advertising.The CEO and creator of Wondrlab Network, Saurabh Varma, expressed his excitement over the deal and emphasized the historical significance of an Indian company purchasing a multinational corporation. He underlined that Wondrlab's goal of building an elite network with international standards that originates in India has reached a significant turning point with this acquisition. In addition, Varma disclosed intentions to make 21 more acquisitions over the course of the next 36 to 48 months, with a strategic emphasis on developing hubs in Poland, Vietnam, the Middle East, India, and the Middle East. "This is our fifth acquisition and we'll be looking at 21 more acquisitions in 36-48 months," Wondrlab Network Founder and CEO Saurabh Varma stated. Europe is only the beginning for us.   

With voice updates, polls, and other new features, WhatsApp livens up Channels.

In a post on his personal WhatsApp channel today, CEO Mark Zuckerberg revealed some helpful updates to the app's Channels feature. The purpose of the new features is to increase user interaction with the comparatively newer product.   Sending voice updates on channels, which mimics the voice messages feature, is one of the most well-liked additions. Adding voice updates to channels enables channel creators to establish a more personal and intimate connection with their audience, as voice is a convenient and intimate means of communication for many.Channels can also communicate with their followers through polls. Voting polls are now an option for channels, which helps them collect feedback and determine what kind of interest there is.   Users can now share Channel updates to their personal WhatsApp status, which will help Channels reach a wider audience. Channel creators can increase their followings with the aid of this natural sharing.Having up to 16 administrators makes running a channel easier as well. Larger Channels will be able to effectively manage their community and content thanks to this. WhatsApp Channels has already hit 500 million monthly active users, the platform says, helped by Channels from celebrities like Katrina Kaif and Vijay Deverakonda as well as brands like Mumbai Indians, Mercedes F1, and Netflix.        

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CRUISE ON LAND PUNTA CANA An Innovative Tourist Destination in the Caribbean

Jan. 12, 2024, PUNTA CANA, Dominican Republic /PRNewswire/ -- LAND CRUISE About twenty-five minutes from the international airport and in close proximity to the most notable tourist destinations in the eastern Dominican Republic is where PUNTA CANA, an innovative and sustainable tourism project, is currently under development. For those looking to invest, travel, or rent a place to live, this development is an ideal prospect.With almost 1,000 units sold in the first phase, the sales of the 4,400 suites and residences have surpassed expectations. This indicates that the complex, which includes a theme park, wave pools, artificial beaches, and an interactive lake, among other attractions, will provide a highly desirable source of employment for the area.Benefits of Investing 1. The tourist spot in the area with the highest profitability 2. Investment security under Fiduciaria La Nacional's supervision and defense 3. Outstanding profitability and safe return on capital gained through rapid appreciation and income production from tourism 4. A vacation project that is being classified under the CONFOTUR Law, which offers a 15-year tax exemptionConcerning the Land Cruise Together with developers from the Dominican Republic, Colombian developers, constructors, and investors comprise Cruise on Land. They have a reputation, track record, and more than ten years of expertise in the real estate and tourist industries.  

Civitatis aims targeting a 50% global growth rate by 2024.

Madrid - Aiming for an aggressive 50% global growth in travelers by 2024, Civitatis, the leading technological platform for booking Spanish-speaking activities, day trips, guided tours, and excursions globally - both in the B2C and B2B channels - is focused on continuous expansion. This news comes after the company recently announced that it will reach a milestone of 10 million travelers by the end of 2023, up 31% from 2022, and that it will significantly increase the number of product and supplier partnerships by the end of 2023, with 6,000 partners providing a total of 87,000 products.Civitatis is targeting triple-digit growth in these regions after strategically appointing regional directors to serve as country managers in key Latin American markets like Mexico, Argentina, and Colombia. These appointments have equipped Civitatis to meet a variety of regional needs.As evidence of Civitatis' anticipated growth, the company just this week took first place in Expansión, the country's premier daily economic publication,'s annual ranking of Spanish companies projected to become "unicorns"—startups valued at $1 billion.Civitatis' internationalization strategy, which was centered on Spanish-speaking regions like Latin America and allowed access to top suppliers, has contributed to the company's recent growth and success by increasing the variety of products and services offered to both B2B and B2C customers. In addition to possessing a thorough grasp of market dynamics and an unshakable dedication to quality, Civitatis has raised marketing expenditures and broadened its network of service providers.  

While Vani and Amandeep pursue early form, amateur Nishna hopes for an encore.

Hero WPGT: Vani and Amandeep pursue early form, while amateur Nishna aims for an encore. MUMBAI: When the second leg of the Hero Women's Pro Golf Tour begins on Tuesday at the Bombay Presidency Golf Club, amateur Nishna, encouraged by a strong start to 2024, will be hoping for another successful week.Mumbai, Jan. 15 (PTI)—After a strong start to 2024, amateur Nishna will be hoping for another successful week at the Bombay Presidency Golf Club when the Hero Women's Pro Golf Tour's second leg begins on Tuesday.Nishna gave herself a major confidence boost in the first leg when she defeated Sneha Singh and Hitaashee Bakshi with a brilliant finish.Vani Kapoor is on the field; she will be evaluating her form prior to participating in a few shows on the Sunshine Tour in South Africa, where she will be accompanied, among others, by Amandeep Drall.This week, Amandeep is also working in the field. Prior to participating in the overseas tours, Neha Tripathi, Seher Atwal, and Ridhima Dilawari will also be looking to establish form and rhythm early in the season.Last week, Neha ended just outside the top-10, Amandeep was sixth, Seher was tied for fourth, and Ridhima and Vani did not participate. Hitaashee Bakshi and Sneha Singh, the 2023 Hero Order of Merit winner, will remain the leading candidates this week. Aside from the novices and seasoned professionals, there are a number of up-and-coming players eager to contribute. There will be six amateur players and 33 professionals in the field competing for a Rs 12 lakh purse.The national champion Vidhatri Urs and Mannat Brar, two of the four amateurs competing this week, are scheduled to compete in the Women's Amateur Asia-Pacific early in the upcoming month, so this should be a fantastic preparation for them.  

Rethin is defeated in the semifinals by top seed Nikita.

At the DLTA Complex on Friday, top-seeded Nikita Bilozertsev of Ukraine escaped Rethin Pranav's grasp to win the ITF junior tennis competition semifinals 5-7, 6-3, 6-0.For the most of the match, Rethin proved to be a formidable opponent for the fit Nikita, who was highly active on both wings. But in the seventh game of the second set, Rethin faltered a little in serving after performing brilliantly for a set and a half. After that, the odds were stacked against him, and he struggled mightily to keep up with the formidable foe.After losing the first set halfway through, Rethin had picked up his game to turn the tide, especially with his powerful serve. Only Nikita was able to maintain the high caliber of play during the climax.NIkita will face Serbia's third-seeded Ognjen Milic in the championship round. Milic defeated Switzerland's Luc Wieland in five games.Daria Shadchneva was unable to defeat Maria Golovina, the Chandigarh tournament winner, in the girls' division. Maria will play the top-seeded Thai player Lidia Podgorichani in the championship match. Podgorichani defeated American Christasha McNeil in a grueling three-set match.  

The King Farmers Cohort initiative is launched by BioPrime AgriSolutions.

With the introduction of its "King Farmers Cohort" program, BioPrime AgriSolutions, a top biotechnology business that specializes in creating innovative agri-biologicals, is transforming farmer empowerment.By equipping farmers with specialized information and skills specific to their crops and areas, this project helps them thrive in the dynamic agricultural landscape. In order to guarantee that they receive thorough business and technical assistance throughout the full crop cycle, cohort participants will benefit from a combination of specialized technical training sessions, mentorships, one-on-one assistance, and group farm visits.Beyond only maximizing output, the King Farmers Cohort promotes a holistic approach to farming that prioritizes important areas such as increasing profitability, managing soil health, and adopting climate-resilient methods.The "King Farmers Cohort" program was launched by famous biotechnology company BioPrime AgriSolutions, which specializes in advanced agri-biologicals. The program's goal is to give farmers access to crop- and region-specific knowledge so they may prosper in the ever-changing agricultural landscape. The "King Farmers Cohort" program, according to BioPrime AgriSolutions, stresses a holistic approach to agriculture, concentrating on crucial elements including soil health management, climate-resilient practices, and profitability enhancement. In order to address the unique needs of farmers and provide them with the tools they need to adapt to changing climates and enhance soil health, which is crucial for sustainable success, the company intends to hold four specialized technical training sessions with eminent researchers and innovators as the instructors.Beyond the classroom, the curriculum includes field trips and harvest days in certain farmer fields to give participants real-world experience, motivation, and networking opportunities. This method promotes peer-to-peer learning, allowing participants to share best practices derived from practical experiences and work together to address shared difficulties. BioPrime AgriSolutions promotes a helpful environment that is conducive to problem-solving by highlighting the need of learning from peers with a variety of skills.In order to honor exceptional accomplishments in productivity, financial gain, and environmental responsibility, BioPrime AgriSolutions intends to host a farewell celebration for each cohort. By recognizing their accomplishments and encouraging them to reach their full potential, the company hopes to inspire farmers.The program's emphasis on sustainability and farmer empowerment was emphasized by Dr. Renuka Diwan, Co-Founder & CEO of BioPrime AgriSolutions, who said, "Empowering farmers isn't just about higher yields; it's also about equipping them to be sustainable." In this evolving environment, the King Farmers Cohort serves as a catalyst by combining resources and offering assistance to farmers in the path towards a sustainable and profitable future. With the "King Farmers Cohort" program, BioPrime AgriSolutions has set high goals: by 2024, the company wants to create 20 cohorts spanning 10 crops, 10 regions, and 3 states. Through this project, the corporation hopes to affect 10,000 acres of land and more than 1,000 farmers. Furthermore, BioPrime AgriSolutions is inviting additional businesses and academic institutions to collaborate with leading scientists in order to support the program's success.In Maharashtra, the first cohort was introduced with an emphasis on onions and included 40 farmers who farmed more than 1000 acres. To increase the program's impact and reach, future cohorts will concentrate on a variety of crops, including potatoes, pomegranates, chilies, tomatoes, soybeans, and grapes, among others.  

Shah Rukh Khan and UltraTech Cement launch a new campaign.

Star of Bollywood Shah Rukh Khan has teamed up with UltraTech Cement for a brand-new campaign. The campaign tells individual people's stories about their goals and aspirations as well as how infrastructure is facilitating their advancement.The company claimed that the "Banega Toh Badhega India" campaign embodies the idea that infrastructure is supporting India's aspirations. "Our new campaign is an expression of our guiding principles, which provide us with daily inspiration. The company stated, "We at UltraTech see ourselves as enablers of people's progress and nation's development.""Shah Rukh Khan, also known as SRK, is a brilliant representation of India's ascent and ambitions. His path has been one of raising the bar and resetting boundaries. Thus, we think he is a good fit to embody UltraTech's philosophy," the business continued.Khan is featured in the Build and It Will Grow (Banega Toh Badhega) advertising campaign by UltraTech Cement, which debuted on January 15, 2023. The initial commercial features the Aſoka star alongside laborers, students, and the Indian Army engaging in various tasks made possible by infrastructure.Shah Rukh Khan (SRK) is the newest Bollywood celebrity to support cement advertising in India. Khan is featured in the Build and It Will Grow (Banega Toh Badhega) advertising campaign by UltraTech Cement, which debuted on January 15, 2023. In the first commercial, the Indian Army, laborers, and the Aōoka star are depicted engaging in various activities made possible by infrastructure.According to UltraTech Cement, "SRK is a shining example of India's rise and aspirations." His path has been one of raising the bar and setting new boundaries for himself. For this reason, we think he is a good fit to embody UltraTech's philosophy.  

Dasos releases a TVC with Naga Chaitanya in it.

The latest Television Commercial (TVC) from Dasos Cabinets, an interiors firm that specializes in kitchen cabinets, wardrobes, and TV units, features actor Naga Chaitanya. Created by PAD, the campaign's central idea is 'It's Your Right to Know,' which questions accepted beliefs and behaviors in the fixed furniture industry."Taking on the market's most common problems, PAD has created an engaging story for Dasos Cabinets that emphasizes how consumers frequently overlook and grow accustomed to the subtleties of furniture design, quality, and other factors, frequently responding with the phrase "You know na bro." With Dasos Cabinets, "It's Your Right to Know," and the idea that "You know na bro" no longer applies when thinking about Kitchen Cabinets, Wardrobes, and TV units, the firm said in a press release. The TVC starring Naga Chaitanya establishes a strong communication approach."I am thrilled to unveil the 'It's Your Right to Know' campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality, and customization in the fixed furniture industry," said Manoj Kashyap, Director of Dasos Cabinets, in remarks marking the campaign's launch. Naga Chaitanya was the ideal choice to deliver our message because of his captivating demeanor and dedication to perfection. His affiliation with Dasos Cabinets enhances our reputation and highlights our commitment to providing clients with the information and confidence they need to make wise furniture decisions. ""When crafting the narrative for Dasos Cabinets' TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo," stated Vivek Reddy, co-founder and creative director of PAD. The idea of 'It's Your Right to Know' has become a potent message, imploring people to never sacrifice quality. We choose this theme in order to make Dasos Cabinets stand out as a company that respects the needs and rights of its consumers, as well as to connect with their experiences and offer a new viewpoint to this sector."  

Zomato releases touching commercials in honor of Indias harvest festival.

Zomato, an Indian food ordering and delivery company, has released a series of advertisement films honoring Pongal, Sankranti, Makar Sankranti/Uttarayana, and Lohri, paying homage to the diverse fabric of India's harvest festivals. Zomato's most recent advertisements aptly capture the essence of festivals, which herald a bountiful harvest and the beginning of good times.Zomato's commercial films encapsulate the essence of these harvest celebrations by highlighting the value of customs, ties to family, and the changing face of culture. In addition to highlighting the relationship between a grandma and her teenage granddaughter who returns home to celebrate Pongal with her family, the commercial masterfully captures the love and bond shared between the generations.Their endearing bond is depicted in the movie with a peculiar twist—they push each other to do new things. Perhaps for the first time, the granddaughter enjoys a traditional Pongal dish and other festival customs, while her grandma also welcomes the unfamiliar. She tries a few Gen-Z fads taught by her granddaughter, finally enjoying a bite of a food she hasn't tried at the end. The film gently emphasizes how technology blends in with long-standing customs. The grandma finds a variety of Pongal meals on Zomato and learns about the platform's importance in bridging generations and conserving culture.In a different story, Zomato's Lohri film depicts the festive celebration of the festival in a Punjabi home, which is especially meaningful because they are welcoming a new family member. The story centers on a 7-year-old child who naively records the holiday preparations in the family. When he finds his younger brother Tingu beside a Zomato delivery partner who has brought unique Lohri treats to the home, his excitement levels rise. As Tingu, the family's pet dog, celebrates his first Lohri in the home, the plot surprise is revealed.  

Microsoft announces Copilot Pro AI Assistant, available to consumers and small businesses for $20 per month.

In an attempt to boost the number of paying users for the new services, Microsoft is making the corporate version of its artificial intelligence assistant available to smaller businesses and opening it up to consumers. The Redmond, Washington-based software behemoth, Microsoft, announced in a statement that it is now offering a $20 per month (approximately Rs. 1,659) consumer version of Copilot that gives users access to OpenAI's most recent ChatGPT technology and image-creation features. Copilot can be used by customers who have an Office cloud subscription to help with data summaries, question answering, and content creation in Word, Outlook, Excel, and PowerPoint.The enterprise service will no longer require 300 subscriptions, as the company that has been offering a comparable product to large businesses for $30 (approximately Rs. 2,489) per user, will no longer offer this minimum.