P-TAL, a D2C brand, secures $3 million from investors including Grid and Rainmatter.

P-TAL, a D2C brand, has secured $3 million in its Series A funding round, which was spearheaded by the VC Grid syndicated fund from Venture Catalysts and Rainmatter, led by Nikhil Kamath. The funding round included contributions from the US-based VC firm Connecticut Innovations, Bipin Shah’s new VC fund Zero Pearl, Anicut Capital, and others. P-TAL stated that it will use the new funding for product innovation, creating technology-driven efficiencies in its supply chain, and empowering artisan communities in India.P-Tal (Punjab Thathera Art Legacy), a high-end kitchenware brand that is bringing back India’s traditional craftsmanship of hand-forging copper, brass, and bronze utensils, has secured $3 million in a new funding round. Connecticut Innovations, Anicut Capital, Zeropearl VC, and various angel investors also took part in the round, which was co-led by VC Grid and Rainmatter, an investment initiative founded by Zerodha’s Nithin Kamath. The firm intends to use the new funds for the purpose of expanding its international operations, which currently account for almost 60% of revenue.

P-Tal, having established a stronger foothold in the US, is now aiming to penetrate the European, UK, and Middle Eastern markets and is focused on developing R&D capabilities for designing product lines tailored to these regions.P-Tal, established by Aditya Agrawal (CEO), is rethinking traditional Indian kitchenware for contemporary homes. Its offerings encompass cookware, dinnerware, serveware, and essentials for daily use, with prices beginning at ₹1,500. Each item is hand-made by over 110 artisan families from Moradabad and Chandigarh, merging cultural heritage with modern design. The brand's distribution channels include its D2C website, e-commerce and quick-commerce platforms, as well as two offline stores in India.P-Tal had previously raised approximately $550,000 in 2023 in a round spearheaded by Titan Capital, bringing its total funding to $3.6 million. The firm gained exposure by appearing on Shark Tank India (Season 3), where it obtained ₹1 crore from investors Aman Gupta, Anupam Mittal, Amit Jain, Namita Thapar, and Vineeta Singh. As global consumers increasingly seek authentic, sustainable, and artisanal products, P-Tal is establishing itself as India’s cultural ambassador in the premium kitchenware market.