‘Hot garbage’ and ‘total farce:’ Apple’s new App Store policies trigger strong reactions

Apple recently announced changes to its App Store policies in Europe to comply with the EU’s Digital Markets Act. The new rules will allow sideloading and alternative app stores in Europe, as well as third-party payment systems. This has drawn mixed reactions from companies and developers who have long criticised Apple’s walled-garden approach. “We are still reviewing the technical details but are extremely disappointed with Apple’s proposed plan to restrict the newly-announced BrowserEngineKit to EU-specific apps,” Mozilla spokesperson Damiano DeMonte told The Verge. “The effect of this would be to force an independent browser like Firefox to build and maintain two separate browser implementations — a burden Apple themselves will not have to bear.”

Mozilla argues that having to maintain an EU-only version of Firefox on iOS creates unnecessary complexity. “Apple’s proposals fail to give consumers viable choices by making it as painful as possible for others to provide competitive alternatives to Safari,” DeMonte added. “This is another example of Apple creating barriers to prevent true browser competition on iOS.”Music streaming service Spotify had harsh words for Apple’s plan. In a post on its website, Spotify said “As Apple has just shown the world, they don’t think the rules apply to them. Apple is nothing if not consistent. While they have behaved badly for years, this takes the level of arrogance to an entirely new place.”Spotify took particular issue with the new €0.50 fee Apple will charge developers for each annual install after 1 million downloads. “From our read of Apple’s proposal, a developer would have to pay this fee even if a user downloaded the app, never used it and forgot to delete it,” Spotify wrote. The post called the changes a “complete and total farce” and extortion. Spotify CEO Daniel Ek also stated with a post on X that the company cannot afford the new fees if it wants to be profitable.