Govind Kumar is appointed by upGrad to head the B2C segment for Working Professionals.

In an effort to expand its business in India, the dtech company upGrad named Govind Kumar as President of the Working Professionals (B2C) segment.According to a statement from upGrad, Kumar will take on a new role that will see him oversee sales, marketing, and content for the company's long-format university courses as well as grow its operational footprint across the nation.Kumar was the Vice President in charge of Hopscotch's India business for almost three years, specializing in kidswear. Kumar worked for Walmart-backed Flipkart for more than eight years before that.He will oversee marketing, sales, and content to fortifyGrad's long-format university-led course business is growing its national operational presence to improve P&L.Bengaluru, January 15, 2024: Govind Kumar has been appointed as President of Working Professionals (B2C) by upGrad, one of Asia's top integrated learning, skilling, and workforce development firms, as the company expands its activities in India.Formerly in charge of Hopscotch's operations in India, Govind spearheaded plans to turn the company into a D2C giant in the kid's fashion market.

In order to grow UpGrad's business of university-led long-format courses and increase its operational footprint across the nation for a better P&L, he will oversee sales, marketing, and content. Along with his ten years of retail and consumer sector experience, Govind will lead upGrad's technological advancements to guarantee the best possible product-market fit.

"The working professional (B2C) segment is upGrad's DNA, with which it was born," said Mayank Kumar, co-founder and MD of upGrad, welcoming Govind in his new role. "The increased YoY growth, both in terms of enrolment and market share dominance, demonstrates our commitment to delivering excellence." Now that we've had a great impact on a million lives, it's time to step up our efforts even more with an eye toward financial success. Since the segment is a symbol of trust for both current and potential students, Govind's track record of fostering category expansion, user growth, and product excellence will upGrad's brand leadership in the marketplace.Govind has previously held executive positions at a number of other well-known companies, including Flipkart, ITC Ltd., and Indian Terrain Clothing.India is one of the few nations in the world today with the highest percentage of young people and the greatest potential for knowledge contribution.

I therefore see this position as a fantastic chance to have a deeper understanding of the ecosystem and make a direct effect. As a brand, upGrad has already established itself and dispelled a number of myths around upskilling. Govind Kumar continued, "Now is the time to get to know the brand personally and use my experience to contribute to its unmatched growth." Govind, an NIFT alumnus with extensive experience in e-commerce, will be stationed in upGrad's Bengaluru, IN office.