Geetika Mehta is the new managing director of NIVEA India.

Leading manufacturer of personal hygiene products Nivea India has named Geetika Mehta as its new managing director. The famous brand made a calculated move with this important statement.The most recent managing director, Geetika Mehta, has extensive experience in the fast-moving consumer goods (FMCG) industry. Her career path includes a recent position as managing director of the massive candy company Hershey India, which she assumed in July 2021. Prior to joining Hershey, Mehta worked for almost twenty years at Hindustan Unilever Ltd., a significant participant in the consumer products sector, where she held a variety of positions in several divisions. a track record of success in international markets Mehta has a track record of successfully managing large-scale enterprises and growing small businesses. She has worked in a variety of areas throughout her career, including South Africa, Brazil, Thailand, and South Asia. Nivea's announcement showcases her vast experience and strategic vision, which flawlessly aligns with

The Brand Portfolio and Ownership of Nivea Owned by Beiersdorf AG, a company established in Germany, Nivea boasts a broad range of brands that extend beyond personal hygiene. La Prairie, Hansaplast, Eucerin (cosmetics), and other brands are part of the roster. Furthermore, Beiersdorf is a well-known producer of technical adhesive tapes for the industrial, craft, and consumer markets through its fully owned affiliate Tesa SE. Important Financial Data and Beiersdorf AG's Worldwide Presence The Hamburg, Germany-based Beiersdorf AG reported strong sales of €8.8 billion for the fiscal year 2022. With more than 20,000 workers worldwide, the organization is clearly well-established in the global market. The Goals of Geetika Mehta for Nivea India Mehta gave her reflections on the new position as follows: "As we navigate the always changing skincare landscape, my focus will be on