For premium subscribers, YouTube introduces an AI playlist creator.

By specifying the type of music they wish to hear, YouTube's premium users may now construct playlists thanks to a new artificial intelligence tool. Premium customers on iOS and Android devices are currently receiving the update. Users no longer have to spend time organizing the tracks or searching for particular songs thanks to the new feature. With just a few words typed or spoken, YouTube's AI will generate a playlist that reflects the tone, genre, or subject matter of the material.YouTube started testing a tool in July 2024 that allows users to create unique radio stations using prompts, so this isn't the first time the business has experimented with AI-driven music features. Now more broadly accessible to paying users, the new playlist generator seems to be a more sophisticated iteration of that concept.

This action is not exclusive to YouTube. Similar playlists or radios powered by AI have also been created by other music streaming services like Spotify, Amazon Music, and Deezer. As the competition for music streaming grows, more businesses are attempting to set themselves apart.All premium customers need to do is navigate to the YouTube app's Library tab, tap the "New" button, and then select "AI playlist."  After that, the program asks customers to respond to a prompt by voice or text. Users can request playlists like "death metal," "sad post rock," "indie pop," "house mix for a chill party," or even "classic Bollywood songs from the 1990s." Based on the description, the AI creates a personalized playlist in a matter of seconds. Making music discovery more accessible and individualized is the aim. Listeners can specify exactly what they want to hear at that precise moment rather than perusing pre-made playlists.The launch coincides with YouTube's efforts to improve the appeal of its premium membership. The business started restricting some free YouTube Music app users' access to song lyrics earlier this week. YouTube claims that this was a small-scale trial that only affected a select few ad-supported accounts. For YouTube's parent business, Google, subscription services have grown in importance. Google claimed to have 325 million paying customers across all of its services, including YouTube Premium and Google One, earlier this month.