10club, a D2C firm, names Kavitha Rao as COO and cofounder.

Kavitha Rao has joined 10club, a direct-to-consumer (D2C) firm that specializes in the kitchen and home categories, as cofounder and chief operational officer. In October of last year, the company changed its focus from roll-up commerce to direct-to-consumer (D2C) branding. The announcement coincided with a slowing in the growth rates of acquired brands in the domestic market over the past year, which has affected the roll-up business as a whole.The company currently functions as a single brand, marketing its own goods both offline—through owned and third-party stores—and online. On the other hand, roll-up commerce businesses purchase numerous internet retailers and brands while frequently keeping their unique identities.

They then attempt to enhance performance by means of improved management and pooled knowledge.According to 10club, Rao will oversee day-to-day operations, develop the company's category plan, and lead retail operations across both physical and online channels. Rao was managing director of Accenture's retail division before this. Rao told ET that the company's new goal is to open its first physical location in the first half of FY25.

In addition to partnering with distributors to sell its products in large quantities, it is collaborating with D2C competitors like Wakefit to offer products in their stores.By the end of March 2023, 10club is expected to have an annualized revenue run rate of Rs 100 crore, according to Rao. The company is concentrating on generating sales in a profitable manner, he continued, without providing any additional information regarding the current profitability status.