Advertising/Media
There will be no Bus Theme Park at IAA Transportation in 2024 as planned.


By Kajal Sharma - 17 May 2024 04:46 PM
The recently announced bus theme park at Hannover's IAA Transportation has been canceled. According to the organizing association VDA (reported by German trade media omnibus.news), "bus makers had not made sufficient bookings." However, an IAA spokeswoman said, "Despite the considerable interest and excellent comments from the industry, we have chosen to [..]The recently announced bus theme park at Hannover's IAA Transportation has been canceled. According to the organizing association VDA (quoted by German trade media omnibus.news), "bus manufacturers had not made sufficient bookings." However, an IAA spokeswoman said, "We have decided to instead offer flexible and innovative presentation opportunities to better meet the needs of our international exhibitors and visitors." Despite the industry's high interest and positive feedback.German bus displays: a crowded scene Unquestionably, the bus industry has slowed down recently in relation to the IAA (see our reporting from the 2022 edition). Instead, a lot of bus OEMs and suppliers have resorted to InnoTrans, where the Bus Display in the Summer Garden is devoted to the bus industry (although it appears that the number of bus manufacturers attending the show is not increasing).Early in 2024, the IAA unveiled a new program aimed at bus OEMs and bus customers.
IAA Transportation said in a press release announcing the development that the bus theme park should depict many facets of a city and that "visitors will have the opportunity to directly test solutions for the city of the future." Test drives, bus seating, parking, and green areas are also prioritized, along with connectivity choices via mobility hubs.A central bus campus was also intended as a place for consultation. Businesses were expected to get best practice examples on a range of subjects there.