The path taken by Synthesia to become the most valuable gen AI startup in the UK

The company's most recent investment round marks the most recent turning point in its explosive development trajectory.The debut of Amazon's AWS Summit, the internet giant's largest event outside of the US, took place in April at London's ExCel Centre, drawing tens of thousands of people from the British IT industry. Tanuja Randery, the head of AWS Europe, came on stage to start her welcome remarks as the participants sat down in the spacious main hall.

Or so everyone believed. The audience had actually been witnessing an AI-generated video of her, assembled with a few easy cues, as the real Tanuja would soon reveal. Amazon wanted to highlight the cutting-edge technology being developed on its cloud platform. The business decided on a Synthesia-made avatar.just a £146 million Series D round, Synthesia achieved a $2.1 billion valuation, making it the most valued generative AI firm in Britain just nine months.