The newest short-lived beauty fad on TikTok? Appearing worn out

Dark shadows frame Jenna Ortega's eyes, which are somewhat smeared. She has a pale face with a hint of gray on her cheekbones. She has a hint of purple on her lips. She appears worn out, but that's the goal. "Tired Girl," the newest Gen Z makeup fad, embraces the appearance of not having gone to sleep.As long as there have been beauty standards, individuals have worked together to avoid appearing worn out. At least in part, the purpose of concealer, eye cream, and corrector sticks is to make us appear alert and youthful. In the past, looking exhausted has been linked to aging, poor health, and unattractiveness. On the other hand, Tired Girl beauty embraces the flaws that we have historically attempted to hide.

The trend's contemporary poster girl is Wednesday Addams, the gloomy and emotionally reticent daughter of the Addams Family and the subject of Tim Burton's Netflix series, in which Ortega plays the lead. Similar to the first season, series two features the actor's pale skin and shadowed under-eyes, a style she just replicated on the red carpet at the London premiere of the program. Those who were not born in the Gen Z generation will be able to identify earlier allusions—consider a young Natalie Portman in "Leon" or Angelina Jolie in "Girl Interrupted."Actress Lily Rose-Depp, model and musician Gabbriette, and influencers Emma Chamberlain, Danielle Marcan, and Lara Violetta are among the other well-known modern admirers of the cosmetic trend. Some of the most popular tutorials on how to get the sleep-deprived appearance have received over 300,000 views, and as of late July, sleepy girl makeup has become a TikTok category.