The IIGC Taskforce engages directly to increase creative accountability.

By collaborating closely with creators, offering direction, and establishing clear expectations, the Indian Influencer Governing Council (IIGC) keeps demonstrating its dedication to establishing a respectable and accountable creator economy in India. More than 30 influencers whose content did not adhere to IIGC's Code of Standards for Influencers or legal requirements were contacted personally by the IIGC Taskforce just last month. The success of early intervention is demonstrated by the fact that many of these creators quickly modified or deleted their respective content.Both the government and consumers' demands for responsibility, transparency, and integrity are rising quickly along with the influencer ecosystem. This year, influencer marketing will be valued at over ₹3,000 crore in India, making it a crucial component of the country's online economy. More accountability results from this enormous development, not only for creators but also for platforms and businesses that are a part of the ecosystem. Regulators have responded by stepping up their monitoring, especially of industries like financial services, wellness, and health that have a big influence on consumers.

Regulators' vigilance is necessary to protect consumer safety, but small and regional producers may find it difficult to manage complicated and frequently changing compliance environments. With an emphasis on education, assistance, and early engagement to avert possible infractions, the IIGC Taskforce enhances governments' monitoring initiatives."We acknowledge the enormous impact that today's innovators have and the confidence that consumers have in their opinions. It is our responsibility to ensure that creators are aware of their obligations and to provide them with help and direction. The greatest ways to guarantee a secure, reliable environment are through education and candid communication, according to IIGC Chairman Sahil Chopra.Our Taskforce is working closely with creators to encourage responsible behavior that protects consumers and upholds industry integrity as regulatory focus grows, particularly in high-risk industries like financial advisory. IIGC provides a responsive, industry-driven approach for monitoring and constructively addressing compliance issues through the direct participation of its Taskforce. An ecosystem where artists can develop without fear while upholding accountability and trust is the end outcome.