Shilpa Shetty Purchases Rosada D2C Kids Lifestyle Brand

Actor Shilpa Shetty Kundra has joined D2C kids' lifestyle brand Rosada as a strategic investor in an effort to increase its presence throughout India. Nevertheless, the startup withheld the deal's financial specifics. Rosada is a direct-to-consumer (D2C) brand based in Kolkata that was founded in 2014 by the husband-wife team of Shalu and Bhupesh Agarwal. It creates and produces personalized baby items, everyday necessities, and children's accessories. Bags, bedding, travel items, décor, and baby and early child utility products are all part of its offering.

Compared to other products in the category, the business asserts that its in-house design and production capabilities allow for tighter quality control and greater design aesthetics.About 90% of Rosada's revenue comes from its official website, which is the company's primary digital-first business model. Additionally, it is available on marketplaces like FirstCry, Amazon, and Myntra, and it intends to expand further through e-commerce platforms. On the offline front, Rosada has 12 outlets through Hamleys stores in Bengaluru, Hyderabad, Delhi, and Kolkata, among other places. Additionally, the firm intends to create exclusive brand outlets (EBOs); a new showroom in Kolkata is anticipated to open within the next one to two months. Over the course of the upcoming year, it intends to open six to eight EBOs throughout India.