Ravi Luthria is appointed chief revenue officer of KathaVersse Media Network.

Ravi Luthria has been named Chief Revenue Officer of KathaVersse, a content intellectual property company that is working to create a "Marvel for Bharat." Ravi, a graduate of IIM Lucknow and a former Head of Videos at Pocket FM-US, is an accomplished strategic and entrepreneurial leader with more than 20 years of experience in a variety of industries, including marketing, FMCG, content, and content technology. In India, the US, and other countries, he has developed high-performing teams, scaled content businesses, and effectively led multi-crore P&L mandates.Ravi has extensive knowledge in branded content intellectual property, IP monetization and scaling, and cutting-edge technologies like generative artificial intelligence. He is renowned for fusing strategic planning with methodical execution.

Ravi will oversee KathaVersse's services segment, KVGYAPAAN, and drive the company's revenue engine. He will also monetize Digital Commentary, the company's flagship non-fiction platform with over 120 million monthly views and 1.1 million members. Known as a Video-as-a-Service (VaaS) company, KVGYAPAAN offers brands social media content production and strategy, high-impact, platform-optimized video campaigns, and premium Micro Dramas for Micro Drama OTTs, among other services.With the goal of becoming one of the biggest intellectual property firms in India, Ravi will concentrate on creatively and profitably combining IPs with advertiser partnerships, catering to a market where young Indians currently watch between three and four hours of video material every day. "The clarity and scope of KathaVersse's IP ambition are what most impressed me.

"The founding team is already making great progress toward realizing this vision," Ravi stated."Ravi is one of the most important additions to our core team — a game-changer for IP monetization and scaling," said KathaVersse CEO Aakash Kumar. He is the ideal candidate for our upcoming expansion stage, as we prepare to introduce over ten universe- and format-driven long-form IPs in the next 15 months, thanks to his experience in content business.