Param Sundari: A visual feast, yet the story lacks heart.

Sidharth Malhotra clumsily impersonates the King Khan in Param Sundari, while Janhvi Kapoor attempts to be Deepika in this languid mashup of SRK's previous two hits, Chennai Express (2013) and DDLJ (1995). Guys, no luck! They both collapse on their mooh. Malhotra, a Punjabi munda, goes to Kerala in an attempt to win over Kapoor, his purported soulmate, whom he found on an arbitrary dating app. Although it is discussed, the North-South cultural difference never fully resonates. This is because Janhvi Kapoor was a bad option for Sundari's casting. What prevented a local actress from taking her place? For example, Kamal Haasan was ideally suited to play the South Indian lover of the North Indian Rati Agnihotri in the popular 1981 film Ek Duuje Ke Liye.

It seems like Bollywood is unwilling to venture outside of its comfort zone and is happy to place nepots in roles that are obviously unsuitable for them. Among the film's few positive aspects are the beautiful "Pardesiya" number and the exquisite depiction of God's own country, Kerala! However, when the lead duo itself seems strange and unimpressive, everything is insignificant.The media and advertising industries' news today emphasizes a noteworthy trend: AI is changing the global ad-tech stock landscape, with India's market possibly providing a buffer. A legal battle between tech titans Xiaomi, Apple, and Samsung over advertising campaigns, different agency leadership changes, and businesses implementing novel tactics like Apsara's first "Ambassa-dog" in India are some other significant events.