OYO To Launch 13 Self-Operated Hotels Under Premium Brand ‘Palette’ This Year

"SUMMARY Using a format akin to OYO Rooms, the business plans to open Gujarat's Morbi as the first independently run location under the ""Palette"" brand. Last year, Oravel Stays introduced ten hotels under the Palette brand as part of a test program in cities like Mumbai, Hyderabad, and Jaipur. OYO CEO Ritesh Aggarwal said last month that the company has doubled its PAT to INR 30 Cr in Q3 FY24, marking the second consecutive profitable quarter for the firm. By the end of this year, parent company Oravel Stays, a prominent player in the hospitality industry, plans to launch 13 independently run hotels under the upscale ""Palette"" brand. The business said in a statement on Thursday (March 7) that it will launch the concept by building a Palette hotel in Morbi, Gujarat, replicating an OYO Rooms model.  By the end of this year, Oravel Stays, the parent company of Oyo, a significant player in the hospitality industry, wants to open 13 upscale hotels under the Palette brand. The business established ten Palette resorts in Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar, and Bengaluru as part of a pilot program last year. With this, there will be 23 hotels operating under the Palette brand overall. Similar to Oyo's hotels, the Palette hotels will run on a ""self-operated"" model. As a result, the corporation won't need to invest much capital in this move.

This will be the company's reintroduction of its self-operated concept, which it abandoned in 2020. The company added that it will assume direct operational control of a few Palette hotels in high-growth and potential regions in order to guarantee improved guest experience and service delivery. Morbi, dubbed the city of ceramics in India, is a major economic center in Gujarat, according to Oravel Stays. Ninety percent of India's tile output is produced in the district, which is home to around 800 tile factories with an annual revenue of roughly Rs 50,000 crore. We can't wait to open our first independently run Palette hotel in Gujarat, and Morbi is the ideal place to do it. Morbi is a significant market for us because of its thriving economy and expanding commercial prospects, according to Aditya Sharma, commercial Head, Oravel Stays."