DrinkPrime, a D2C water purifier brand, increases its valuation by ₹20 Cr to $36.8 million.

In its extended Series A round, DrinkPrime raised ₹20 Cr, or around $2.2 million, in addition to an unknown debt. New investors Artha India Ventures and Mirabilis Investment Trust participated in the round. According to DrinkPrime, the additional funding will be used to expand its field service infrastructure and improve its IoT and data capabilities.Drinkprime is a brand of water purifier. In addition to an undisclosed debt, Datalabs_in-article-icon has raised ₹20 Cr (about $2.2 Mn) in its extended Series A round. New investors Artha India Ventures and Mirabilis Investment Trust participated in the round.

In a funding round headed by Artha Venture Fund and Mirabilis Investment Trust, Bengaluru-based D2C water purifier business DrinkPrime raised ₹20 Cr, increasing its worth to approximately ₹340 crore ($36.8 million). With a 30% valuation premium and a 54% increase in FY25 sales to ₹72.13 crore, the firm provides IoT-enabled RO purifiers on a subscription basis.Important Information about DrinkPrime's Capital and Development: Funding Amount: ₹20 Crore ($~2.4M), with Mirabilis Investment Trust and Artha Venture Fund among the partners. Valuation Jump: Compared to its prior valuation of ₹261 crore, the new investment represents a 30% rise to around ₹340 crore (~$36.8 million-$37 million). Performance: In FY25, the startup's sales increased to ₹72.13 crore while its losses decreased from ₹14.14 crore to ₹11.53 crore. Model: DrinkPrime offers IoT-enabled, on-demand RO water purifiers that track water quality and usage in real time for subscription invoicing. Use: The money raised will be utilized to grow the company's smart water purifier subscription service and increase its market share throughout India.