Gadgets
MrBeast Posts His Video On X, Here’s What He Is Testing


By - 25 Jan 2024 09:54 PM
It all started around two weeks ago when MrBeast said in a post that he had uploaded a video on his other social platforms and that users should go and watch it. Replying to his post, a user said that he should post videos on X to monetise them.“Yeah,” Musk said, joining the conversation. However, MrBeast, whose real name is Jimmy Donaldson, said, “My videos cost millions to make and even if they got a billion views on X it wouldn't fund a fraction of it.” “I'm down though to test stuff once monetization is really cranking!” added MrBeast, who said in an interview in 2022 that his video production has a massive budget. He said that he could be doing cheaper videos but he doesn't want to and “want to push the boundaries to go bigger, bigger.”The billionaire re-posted a video created by Jimmy Donaldson, better known to his 230 million-plus YouTube subscribers as MrBeast. That’s after a back-and-forth dating back years, during which the Tesla Inc. chief executive traded messages with the online celeb about X’s potential.Musk’s vision is to transform the social media platform he took over in 2022 into what he calls “the everything app,” or a collection of the services that users now turn to on their smartphones. Musk has mentioned his interest in making X more competitive with Google’s YouTube, the global leader in online video. This month, X announced a slate of new shows, including a partnership with former CNN anchor Don Lemon.But it still has only a fraction of the users on rival services such as Meta Platforms Inc.’s Facebook, and advertisers have migrated to other platforms. Ad revenue was on track to slump in 2023, in part because of brands’ concerns about changes to X’s content-moderation policies. |