Health & Beauty
Mascara tubes According to IL Cosmetics, brands need to follow the trend of eye makeup.


By Kajal Sharma - 07 Jun 2024 12:55 PM
Within the ever changing realm of cosmetics, IL Cosmetics keeps an ear out for new and developing trends. Tubing mascara is the newest big thing in eye makeup, according to the Luxembourg producer, who will showcase its latest developments and products at MakeUp in Paris next week.Juanita Parra, Marketing Manager for Make Up at IL Cosmetics, says, "This innovation is capturing the attention of makeup enthusiasts and influencers alike on platforms such as TikTok and Instagram, thanks to its unparalleled performance and convenience." Tubing mascaras' easy removal and extended wear times have made them a huge trend in the beauty industry. They are the pinnacle of cosmetics made for today's hectic, modern lifestyle. In contrast to conventional mascaras, tubing mascaras create microscopic tubes around each lash to give all-day, smudge-proof, flake-free use. Their removal method is also amazing: all that's needed is tepid water; makeup remover is not needed.When lifestyles and innovation collide Tubing mascaras meet the modern consumer's demand for items that can keep up with their hectic schedules. They are ideal for every scenario, from an intense workout to a hectic day at the office, because they provide exceptional resistance to perspiration and light rain. Additionally, the removal process produces a "wow" effect that is ideal for social media because users can quickly illustrate the product's simplicity and efficacy. These incredibly distinctive mascaras are powered by a formulation process based on waxes and particular polym
ers. Each lash is coated by the solution, which forms a durable film that stretches lashes to their fullest length and volume. This film doesn't change during the day, allowing for prolonged usage without flaking or smudging. As soon as it'sA fresh batch of pure formulation IL Cosmetics cautions against a frequent misconception in the market about the characteristics of tubing mascaras, nevertheless. "Tubbing mascaras are not made to endure total immersion in water, like swimming or sauna sessions, in contrast to waterproof mascaras. In order to prevent deceiving customers, brands must give clear and precise information. IL Cosmetics is dedicated to honesty and dependability in their product descriptions, as stated by Director of Make Up creation and strategy Christophe Delas.IL Cosmetics is a major authority on mascara, developing and manufacturing millions of units each year, including a variety of novel tube mascara compositions that are available for the market. Some of the latest tubing mascaras have more than 80% natural components and are devoid of PEG and styrene compounds.
These formulas, which are vegan-compliant and part of the "Clean at Sephora," "Clean at Ulta," and Credo brands, meet the growing need for more natural, cleaner beauty products. "With this new product, IL Cosmetics is supporting a more natural approach to beauty in addition to raising the bar for mascara performance. Our tubing mascaras are the right option for today's conscientious consumers since they offer the optimal balance of long-lasting, user-friendliness, and delicate formulation.