Mars has appointed Nitin Guleria as their Head of Media.

With effect from September 2025, Nitin Guleria has been appointed as Mars' new Head of Media. He has over 15 years of experience in worldwide media, marketing, and communications roles before joining the organization.Guleria most recently held the position of Deputy General Manager at Samsung Electronics, where he oversaw marketing and media campaigns for more than seven years in the consumer electronics and mobile industries. Prior to joining Samsung, he was the Director of Media at GroupM's Essence, where he oversaw cross-media planning for Google's hardware division, and the Account Director at Cadreon at Interpublic Group (IPG), where he focused on programmatic media strategy.He gained expertise in digital strategy and performance-driven marketing while starting his career in business development and client service with Optimise Media Group and then Shoogloo.

Guleria is anticipated to enhance Mars' media strategy and promote significant consumer involvement in all markets thanks to her experience in media planning, campaign management, and integrated communications.Prior to Samsung, he was the Account Director at Interpublic Group from December 2014 to October 2016, where he oversaw programmatic advertising strategies, and the Director of advertising at Essence from October 2016 to July 2018, where he oversaw media planning for Google Home and Pixel campaigns.In his early career, Guleria worked in business development and client service for Optimise. From 2011 to 2013, he held managerial positions at OMG/Optimise Media Group, where he helped clients expand their mobile, display, and search campaigns.