Kewal Kiran pays Rs 166.51 crore to purchase a 50% stake in Kraus.

Owner of the menswear brands Killer, Integriti, Lawman Pg3, and easies, Kewal Kiran Clothing Limited, has acquired a 50% stake in Kraus Casuals Private Limited for ₹166.51 Crore.By doing this, the company has entered the market for women's denim and casual clothing.KCPL is a manufacturer, retailer, designer, and exporter of women's clothing, with an emphasis on denim bottom and top wear as well as casual attire for women, youths, and children.

It now operates under the Kraus jeans brand.The company used to operate as a partnership under the name Oriental Trading Company.Kraus sells through 1,000 large format retailers like Lifestyle, Pantaloons, Reliance, Shoppers Stop, and Lulu, whereas KKCL has a network of 488 exclusive brand sites."We will grow in this category as well with today's acquisition," KKCL Chairman and Managing Director Kewalchand Jain said. "We have been attempting to purchase a women's wear brand." Please send suggestions and comments to editorial@iifl.com.