Karnataka Soaps & Detergents Limited (KSDL) has named Tamannaah Bhatia as a brand ambassador.

Actress Tamannaah Bhatia has been appointed as the brand ambassador for Karnataka Soaps & Detergents Limited (KSDL), a well-known state-owned enterprise, for a two-year term. The goal of this program is to increase KSDL's market reach in India and abroad while also increasing its visibility among younger consumers.Renowned actress Tamannaah Bhatia has been named the two-year brand ambassador for Karnataka Soaps & Detergents Limited (KSDL), a century-old state-owned company. This calculated action seeks to increase KSDL's appeal and exposure among younger consumers while broadening its national and international reach. On May 22, 2025, Karnataka's Large and Medium Industries Minister M.B. Patil made the news, emphasizing Tamannaah's widespread appeal and robust online presence throughout India.

As KSDL starts a strategic transition to increase brand value, penetrate new markets, and connect with a younger, wider audience, this appointment comes at a critical juncture. With more than 28 million followers on social media and widespread popularity throughout India, Tamannaah is a perfect fit to embody KSDL's fusion of tradition and modern appeal. The action demonstrates KSDL's intention to use celebrity endorsements as a component of its larger marketing and growth plan.