JioHotstar Gives Startups the Red Carpet As It Gets Ready for the 2025 Indian Premier League

The OTT streaming behemoth JioHotstar is making every effort to get startups and small and medium-sized businesses (SMEs) to advertise during the prestigious cricket event by providing tailored advertisements at "affordable" rates ahead of the Indian Premier League (IPL) 2025, which begins on March 22.According to a brochure that Inc42 reviewed and that the OTT platform delivered to advertising and marketing agencies last month, "Now you can afford to advertise your business on the TATA IPL."JioHotstar has offered customized advertising package plans ranging from INR 15 Lakh to INR 1.5 Cr in its brochure. According to the corporation, these will help businesses draw in more clients, increase their visibility, and establish their reputation in the community. This comes shortly after JioStar declared that JioHotstar would be created by combining its OTT services JioCinema and Disney+ Hotstar.

The company's ad plan is based on three pillars: unparalleled reach and scale, creative targeting, and sophisticated measurement, according to Ishan Chatterjee, chief business officer (CBO) of sports revenue, SMB, and creators segments of the JioStarIPL. It is important to note that Chatterjee was the managing director of YouTube India for two years before to joining the platform in September."Our main goal is to make the IPL as accessible as possible to a wide range of advertisers, including small and medium-sized enterprises and major brands." Because there is no set minimum ticket size for advertising, we have opened up the IPL to businesses from a wide range of markets. With choices based on an advertiser's objectives, reach, ad assets, and targeting capabilities, we are providing flexibility," the CBO continued. The OTT behemoth is providing five ad packages for the forthcoming tournament: INR 15 Lakh, INR 25 Lakh, INR 50 Lakh, INR 90 Lakh, and INR 1.5 Cr, according to the brochure that Inc42 was able to view. GST is not included in these fees.