Hitachi and Eros commemorate their 55-year collaboration.

Over the past 55 years, EROS and Hitachi have established an impressive legacy of innovation, reliability, and quality. Their collaboration started while EROS was just getting started, and it was the start of a journey that would influence household appliances and electronics in the UAE and worldwide.EROS was founded in the early 1960s with the intention of providing premium electronics to satisfy the expanding needs of the Middle East. Its first significant partner was the Japanese multinational corporation Hitachi, which opened the door to a fruitful and long-lasting partnership. The region's electronics sector was only getting started at the time, and Hitachi's inventive, dependable technology soon became well-known.

The collaboration between EROS and Hitachi grew along with the region's need for contemporary electronics and home appliances. As a significant distributor, EROS brought Hitachi's appliances and home solutions to local customers.A common dedication to quality and innovation has been one of the pillars of the EROS-Hitachi collaboration. Customers of EROS have responded favorably to Hitachi's energy-efficient, long-lasting, and user-friendly products, which have continuously introduced new technology to the market.With its state-of-the-art technology and unparalleled dependability in household appliances, Hitachi continues to be a crucial brand in EROS' lineup.

Customers around the region may readily access Hitachi's products thanks to EROS' extensive physical and online retail network. Hitachi sets the standard for home solutions that blend outstanding performance, contemporary design, and great value because to its constant innovation. Rajat Asthana, COO of EROS Group, states, "Our partnership with Hitachi is a testament to the power of collaboration, trust, and innovation." "We have been dedicated to providing our clients with quality, cutting-edge technology, and outstanding value for the past 55 years. Our shared commitment to the UAE's dynamic economy is reflected in the legacy we have created. We're excited to carry on with this journey and launch even more innovative products.