StartUps

Germanys Foundamental and Other Investors Provide Funding for Fashinza Cofounders Proptech Startup Marrfa

Germanys Foundamental and Other Investors Provide Funding for Fashinza Cofounders Proptech Startup Marrfa

By Kajal Sharma - 28 Feb 2024 03:44 PM

"SYNOPSIS: According to Jamil Ahmad, the funds will be utilized for tech innovation, hiring talent from other regions, and expansion throughout the UAE, Singapore, and Europe. Marrfa is a managed real estate marketplace with a comprehensive stack that seeks to democratize global access to high-yield investment possibilities. After serving in that capacity for almost four years, Ahmad resigned as chief business officer of B2B marketplace Fashinza in January of this year. Berlin-based VC company Foundamental led a pre-seed round that saw the undisclosed amount of investment raised by co-founder Jamil Ahmad of Fashinza's proptech startup, Marrfa. Angel investor Prashant Malik, general partner of US-based Tykhe Block Ventures, took part in the round as well. Working capital funding totaling $30 million has been obtained by Fashinza from Mars Growth Capital and Liquidity Group. By automating the whole debt lending cycle, Liquidity Group, a trailblazing technology company, has become the fastest-growing lender to mid-market and late-stage companies internationally. The money will support Fashinza's further development into an international company with major operations in the USA, the Gulf, and Europe. Fashion is always changing, but never more so as it is right now in the era of Instagram and Tiktok, which rapidly affect global fashion choices. Fashion brands need to have extremely effective supply chain management and be very nimble in order to stay ahead of the curve. If they continue to depend just on big manufacturers as they did in the past, this is not feasible. Fashinza offers a creative solution to this issue by putting SMEs in direct contact with leading global fashion brands.

Through the development of an online marketplace that facilitates seamless connections between customers and sellers, Fashinza is transforming the fashion industry in the rapidly evolving digital era. ""The global fashion supply chain is changing because to Fashioninza. We were sufficiently confident in their ability to scale this business and sustain in the medium- to long-term based on their performance since inception, the strength of their founding team, and their current global network of manufacturers and customers ""said Navas Ebin, MD of APAC for Mars Growth Capital and Liquidity Group. The money will be used by Fashinza to cover its expanding needs for working capital on a global scale. ""Our capital is non-asset based and will hence support Fashinza to grow their business internationally in the most capital-efficient manner,"" stated Navas Ebin. ""Fashinza is a pre-unicorn with great potential and ambitions for the world. ""Investment Manager Nir Shmueli of Mars Growth Capital and Liquidity Group stated, 'The prospects for a long-term partnership with the company are exciting. We have been helping companies like Fashinza transition into becoming truly global businesses."" "

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