Funding for NOTO Bags to Increase Offline Presence Backed by John Abraham

LetsVenture and the JITO Incubation and Innovation Foundation participated in the investment round, which was led by Inflection Point Ventures. Among other things, the business intends to use the funds to grow in Tier I and II cities, promote product innovation, and boost brand recognition by expanding its offline presence. The firm raised INR 4 Cr in its pre-Series A round before this fundraising round.In a funding round headed by the Equentis Angel Fund and included Jito, IPV, and others, the ice cream company Noto has raised ₹21 crore. Deeper market penetration, offline store openings, and product expansion will all be aided by the funding. Noto provides vegan, sugar-free, and low-calorie treats.

February 20, India -- The D2C ice cream company NOTO, which is supported by actor John Abraham, has raised INR 15 Cr (about $1.7 million) in an investment round headed by Inflection Point Ventures. LetsVenture and the JITO Incubation & Innovation Foundation also participated in the round. The business stated in a statement that it will use the funds to, among other things, expand offline to raise brand recognition, promote product innovation, and expand in Tier I and II cities. NOTO is a low-calorie ice cream company that was founded in 2019 by Varun and Ashni Sheth, a husband and wife team. According to the firm, their ice creams are low in sugar and high in protein.