Fireside Ventures leads Cumin Co. in securing $1.5 million to boost production and innovation.

With three product patents, Cumin Co. is a health-first kitchenware company that has raised $1.5 million in a strategic investment round led by Fireside Ventures and including Huddle Ventures. Through its direct-to-consumer web presence, the company hopes to increase market penetration while strengthening manufacturing capacity, accelerating product innovation, and scaling research and development.Cumin Co. has been successful since its founding in 2025. With strong word-of-mouth promotion and high repeat purchase rates that are rising at a rate of 20% MoM, the company has assisted over 7,000 households in India in starting their journey towards healthier kitchenware in a matter of months.

The company wants to reach 100,000+ households with its network of mindful consumers in the upcoming year.Innovation in their exclusive Enviromax enamel coating technology, as well as a significant emphasis on R&D and IP creation, are the main drivers of Cumin Co.'s success. All of Cumin Co.'s products are naturally non-stick, certified by three international standards, 100% toxin-free, and built to last for generations, in contrast to conventional cookware that uses toxic heavy chemical non-stick coatings.The co-founders of Cumin Co., Niharika Joshi and Udit Lekhi, stated: "Despite being essential to every home, kitchenware has been neglected in India for far too long. Our goal is to reinvent ware by fusing design, safety, and rigorous R&D. We can expand our innovation pipeline and establish a new standard for healthy kitchenware in India thanks to this financing.Fireside Ventures Principal Shuchi Pandya stated: "We think that innovation, trust, and cultural relevance will come together to create long-lasting consumer brands. Despite being one of the few categories that is essential to every home, kitchenware has not seen much innovation in decades. By developing a brand that modernizes a stagnant category, enriches everyday cooking, and fosters enduring customer trust on a worldwide basis, Cumin Co. is well-positioned to reshape this market.