FCB Kinnect is appointed as AOR by Prega News.

The company hopes to strengthen its standing as the preferred option for women preparing to become mothers with this collaboration.FCB Kinnect has been officially appointed as Prega News's creative agency. The agency will be in charge of all aspects of brand communication, including production, influencer marketing, digital, creative, and SEO.The company hopes to strengthen its standing as the preferred option for millions of women preparing to become mothers through this collaboration."We are thrilled to have FCB Kinnect as our integrated marketing partner for PregaNews, the leading brand in the pregnancy detection category," stated Joy Chatterjee, vice president, sales and marketing, Mankind's Consumer Business Unit. Their proficiency in digital and traditional marketing will enable us to create powerful, customer-focused campaigns that captivate our target market.

We have no doubt that their superior creative work and strategic approach will enhance our brand positioning and propel PregaNews to even higher heights. We anticipate a fruitful and cooperative journey in the future.As brand custodians, we will aim to further enhance the brand story, according to Rohan Mehta, CEO of FCB Kinnect and FCB/SIX India. Prega News now holds a dominant position in the market. Our integrated methodology at FCB Kinnect guarantees that Prega News will gain from vibrant, specialized teams that create concepts with ease that aim to uplift, involve, and establish a stronger connection with customers. We can't wait to get started right away with innovative, imaginative ideas that speak to women at every point of their lives. However, this is only the start; our goal is to have an impact on the entire Mankind Group portfolio.The company hopes to strengthen its standing as the preferred option for women preparing to become mothers with this collaboration.FCB Kinnect has been officially appointed as Prega News's creative agency. The agency will be in charge of all aspects of brand communication, including production, influencer marketing, digital, creative, and SEO.The company hopes to strengthen its standing as the preferred option for millions of women preparing to become mothers through this collaboration."We are thrilled to have FCB Kinnect as our integrated marketing partner for PregaNews, the leading brand in the pregnancy detection category," stated Joy Chatterjee, vice president, sales and marketing, Mankind's Consumer Business Unit. Their proficiency in digital and traditional marketing will enable us to create powerful, customer-focused campaigns that captivate our target market.

We have no doubt that their superior creative work and strategic approach will enhance our brand positioning and propel PregaNews to even higher heights. We anticipate a fruitful and cooperative journey in the future.As brand custodians, we will aim to further enhance the brand story, according to Rohan Mehta, CEO of FCB Kinnect and FCB/SIX India. Prega News now holds a dominant position in the market. Our integrated methodology at FCB Kinnect guarantees that Prega News will gain from vibrant, specialized teams that create concepts with ease that aim to uplift, involve, and establish a stronger connection with customers. We can't wait to get started right away with innovative, imaginative ideas that speak to women at every point of their lives. However, this is only the start; our goal is to have an impact on the entire Mankind Group portfolio.