FanCode Owned by Dream Sports to Close Sports Merchandise Business

By October of this year, Dream11Dream11 Datalabs_in-article-icon parent Dream Sports' sports media company FanCode plans to close its online sports goods store, FanCode Shop. According to a statement from FanCode, the startup chose to close its sports merchandise division in June and reallocate funds to its main content business. This will enable us to concentrate on the things that are expanding the quickest and providing our users with the greatest value. A FanCode representative stated, "FanCode Shop will remain open until October and we will complete all orders placed during that time."ET was the first to report on the development. According to a report by the journal, the merchandise industry is facing ongoing challenges with profitability and the unregulated spread of fake goods, both of which have very little room for expansion. With relationships with IPL teams, the NBA, international cricket organizations, and top football clubs worldwide, FanCode Shop, which debuted in 2020, sells official sportswear, fan gear, and collectibles.

It was designed to give FanCode, a company that provides live sports streaming, analysis, and commentary, another source of income. This comes shortly after Dream Sports closed its actual gaming operations after the Parliament passed the "Promotion and Regulation of Online Gaming Bill, 2025."According to Dream11 CEO Harsh Jain, the startup's 95% revenue vanished overnight as a result of the real money gaming ban. The startup will now concentrate on FanCode, the recently launched investment tech product Dream Money, the online game DreamCricket, and the sports hospitality brand DreamSetGo rather than contesting the Bill in court.