Exclusive: Yatish Talvadia, a former co-founder of Milkbasket, Introduces Anmasa, a D2C grocery brand

With over 80 SKUs in categories like whole wheat atta, wood-pressed oil, spices, and dry fruits, Anmasa began operations in 2024. The company sells cold-pressed atta, and clients may customize their whole wheat atta by selecting how much of each grain to use. The firm is currently only operating in Gurugram using an omnichannel approach, but it is gathering $1 million in pre-seed capital to expand into the Delhi NCR area.

Yatish Talvadia, the former CEO and cofounder of Milkbasket, has started a new business called Anmasa, a direct-to-consumer food brand.Yatish Talvadia, the former CEO and cofounder of Milkbasket, has started a new business called Anmasa, a direct-to-consumer food brand. Together with Shailendra Upadhyay, the former creator of the grocery delivery service Veggie India, which Milkbasket purchased in 2019, Talvadia cofounded the firm.Forty-four minutes ago