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Effective October 1, Nissan appoints Max Messina as the AMIEO region's chairperson.


By Kajal Sharma - 18 Sep 2025 05:38 PM
In support of the Re:Nissan recovery plan, Nissan today announced changes to its leadership in the AMIEO area (Africa, Middle East, India, Europe, and Oceania). Massimiliano (Max) Messina assumed complete command of operations over three continents, 140 countries, five plants, 13,000 people, and 26 models on sale when he was appointed Chairperson of the Nissan AMIEO area on October 1, 2025.Messina, 54, joined Nissan in 2022 and has a wealth of international experience in financial and operations roles in the automotive, retail, and industrial manufacturing sectors. She is presently the Vice Chairperson and Senior Vice President, Chief financial, Administration, and Strategy, Nissan AMIEO. His hiring will provide regional continuity, line with global goals, and sustain solid alliances with companies like Renault and Mitsubishi.
The hiring follows the successful introduction of models including Patrol and Magnite in the Middle East and Africa, and comes as Nissan is ready to introduce four new electric cars to Europe.Victorino (Vito) Esnaola will take over as Senior Vice President, Finance & IT for the AMIEO region as Messina assumes his new position. Esnaola, 52, joined Nissan in 2015 as Finance Director for NMISA (Spain). In 2019, he was promoted to Finance Vice President for Europe, and in 2024, he assumed his current position as Finance Divisional General Manager, which is worldwide. He will answer directly to Messina in his new position as Senior Vice President.By fiscal 2026, the company hopes to achieve a return to profitability and positive free cash flow in the automotive sector as part of the Re:Nissan recovery plan. There have already been decisive steps taken to help achieve this objective.