Dr. Bikramjit Chaudhuri has been appointed as the new chief of measurement science and analytics by BARC India.

Dr. Bikramjit Chaudhuri is the new Chief of measuring Science & Analytics at the world's largest television audience measuring agency, the Broadcast Audience Research Council (BARC) India. He will take over for Dr. Derrick Gray, a distinguished team member of BARC India for the past six years and a seasoned expert in audience measurement and advanced analytics.Dr. Bikramjit Chaudhuri is the new Chief of measuring Science & Analytics at the world's largest television audience measuring agency, the Broadcast Audience Research Council (BARC) India. He will take over for Dr. Derrick Gray, a distinguished team member of BARC India for the past six years and a seasoned expert in audience measurement and advanced analytics.Dr. Bikramjit Chaudhuri: An Experienced Expert Dr. Chaudhuri graduated with a Master of Statistics from the Indian Statistical Institute in Delhi and a Ph.D. from IIT Bombay. He brings with him an extensive background spanning more than thirty years in a variety of domains, including demand forecasting, artificial intelligence (AI) and machine learning (ML), statistics, stochastic modeling, market measurement, and consumer segmentation.

In these fields, he is the author of several research papers, publications, and patents. Dr. Chaudhuri has served as the Global Head of Data Science & Advanced Analytics for the Datamatics Group of Companies since 2016. Before working at Datamatics, he was a senior professional at KPMG, Nielsen, and ZS Associates, where he led teams of professionals in a variety of leadership roles.Accepting the New Task "It will be an absolute honor and privilege to be a part of a multitalented and versatile team that runs the largest Audience Measurement system in the world, in one of the most complex multimedia markets," Dr. Chaudhuri remarked, expressing his excitement. I'm excited to use my broad experience and in-depth knowledge to advance the current measuring system and satisfy the expanding demands of the market. Anticipating a thrilling voyage and a rewarding partnership with BARC India.