Amul Signs on as the Sri Lanka Mens Cricket Teams "Official Sponsor" for the 2024 T20 World Cup

Announcing their appointment as the 'Official Sponsor' of the Sri Lanka Men's Team for the duration of the ICC Men's T20 World Cup 2024 is the Indian milk producer Amul, according to Sri Lanka Cricket.The Indian dairy company Amul has been named the Sri Lanka Men's Team's "Official Sponsor" for the length of the ICC Men's T20 World Cup 2024, according to a statement released by Sri Lanka Cricket.Collaboration to Increase Brand Awareness Amul's cooperation with Sri Lanka Cricket, in the opinion of Ashley De Silva, CEO of Sri Lanka Cricket, is a great decision, as it will help the company boost its market share and further increase its brand awareness among global consumers.Gaining from Small and Insignificant Farmers Amul's managing director, Jayen Mehta, declared that the company is pleased to collaborate with Sri Lanka to support small and marginal farmers there, since Amul is a tried-and-true model for dairy growth.Developing Relationships with Sri Lanka Cricket Mehta continued, "Amul is proud to further strengthen the association with the Sri Lanka Cricket Team. The company has most recently been associated with the Sri Lankan team in the 2023 ICC Cricket World Cup.

"The T20 World Cup campaign of Sri Lanka On June 3, 2024, Sri Lanka will play their first match at the ICC Men's T20 World Cup in New York against South Africa. From June 1 to June 29, 2024, the USA and the West Indies will host the ICC Men's T20 World Cup.Amul's Involvement in Cricket The Indian dairy cooperative Amul has sponsored a number of cricket teams and events in the past. It is also actively interested in cricket sponsorships. Amul's influence in the cricket world is further cemented by this collaboration with Sri Lanka Cricket, which is consistent with the brand's strategy.Improving Cricket's Prospects in Sri Lanka This sponsorship agreement with a well-known company like Amul is a big plus for Sri Lanka Cricket. In addition to giving the team financial support, it also helps to raise its profile and appeal on the international scene, which could draw in more sponsors and supporters.