Amitesh Jha of Flipkart is appointed CEO of Swiggy Instamart.

With effect from September 4, 2024, Swiggy has named Amitesh Jha as the new CEO of Swiggy Instamart. Jha offers more than 20 years of expertise to the position, having previously worked with Flipkart.The on-demand meal delivery service Swiggy announced in a press release today, August 29, that Amitesh Jha has been named CEO of Swiggy Instamart. On September 4, 2024, Jha will take over as CEO of the fast commerce company.As competition intensifies in the rapid commerce space, Swiggy has made a move into larger e-commerce categories by appointing Flipkart veteran Amitesh Jha as the new CEO of Instamart.Amitesh Jha, a Flipkart veteran, was named CEO of Swiggy Instamart by IPO-bound Swiggy at a time when rapid commerce competitors are preparing for a fierce competition with e-commerce behemoths.

The hiring of Jha reflects the desire of rapid commerce companies to expand beyond grocery by entering e-commerce markets that have historically been robust, such electronics, fashion, and clothing. According to his LinkedIn page, Jha, who has 14 years of experience at Flipkart, was most recently the Senior Vice President of Category and Marketplace, where he oversaw high-growth companies that accounted for 70% of transactions on the Walmart-owned e-commerce platform.Swiggy Group CEO Sriharsha Majety highlighted Jha's "extensive experience in leading core categories such as smartphones, general merchandise, fashion, and large appliances, as well as managing their logistics arm" when he explained why the former Flipkart executive was chosen to lead Instamart. Protecting Swiggy Instamart's market share, which UBS thinks is currently between 20 and 25 percent, compared to Bernstein's projections of 35 to 39 percent in 2023, is one of Jha's biggest problems. In addition to market leader Blinkit's steady rise, BigBasket's complete focus on speedy commerce and Zepto's charge, which is being supported by $1 billion in new funding, are the main causes of the assault.