Web Series
The most watched Hindi web series on Prime Video in 2023 was Farzi: Report


By Kajal Sharma - 25 Jan 2024 09:36 PM
New Delhi: According to a research by the media consultancy firm Ormax, Shahid Kapoor's Farzi, which is available on Amazon Prime Video, topped India's 2023 rankings as the most-watched Hindi web show with an astounding 37.1 million viewers. It became the most watched SVoD series in India history as the first program of 2023 to reach over 30 million viewers.Aspirants (16.6 million), Dahaad (16 million), Made in Heaven (15.7 million), Mumbai Diaries (15.2 million), Bambai Meri Jaan (14.5 million) on Prime Video, The Night Manager (28.6 million), and Taaza Khabar (23.5 million) were among the six titles from each platform that made it into the top 15. Aarya (17.2 million), Saas Bahu Aur Flamingo (15.5 million), The Freelancer (16.2 million), and The Trial (15.6 million) are available on Disney+ Hotstar.Asur 2 and Taali, two JioCinema AVoD programs, were among the top five of the year.
Bigg Boss OTT (19.5 million) on JioCinema and Koffee With Karan (15.4 million) on Hotstar were the most popular unscripted web series.With Bawaal (21.2 million), Prime Video once again took the lead in Hindi film sales. Bloody Daddy (17 million) from JioCinema and Gulmohar (16.3 million) from Hotstar followed. Six films, including Jaane Jaan and Mission Majnu, One Friday Night, The Archies, Lust Stories 2, Kho Gaye Hum Kahan, and Khufiya, each surpassing the 9 million viewer milestone on Netflix, also made a noteworthy showing.With 17 million viewers, Prime Video's Citadel, starring Priyanka Chopra, surpassed other shows by more than 50% to become the most-watched foreign show of 2023. The only foreign movies on Netflix to reach over 8 million views were Extraction 2 and Heart of Stone.
Ormax, a company that specializes in analytics and consultancy for TV and streaming, used primary research conducted throughout India to estimate viewership. Regardless of the account used, these numbers represent individual viewers, counting every person who saw at least one complete episode of a show or thirty minutes of a movie. Even if several people view on a single account, this technique guarantees distinct audience figures. Even if an audience member viewed programs over a few weeks, they are only tallied once.