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Shein brands are being tested on the Ajio platform by Reliance Retail.
By Kajal Sharma - 24 Dec 2024 10:59 PM
Shein's casual women's western clothing is being tested for sales on Reliance Retail's Ajio platform. A collaboration permits domestic sales to proceed while adhering to government restrictions, even if Shein was banned in 2020. In the profitable and expanding Indian fast fashion business, Shein will compete with companies like Zudio and Myntra.Four and a half years after the Indian government banned the Chinese quick fashion brand Shein, Reliance Retail has begun a backdoor test launch of the brand, beginning with its fashion and lifestyle website Ajio.
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