Ram temple tourism: Hospitality, travel industries create up to 20,000 jobs in Ayodhya

A surge in tourist inflows has already increased demand for accommodation and travel, “leading to a significant upswing in Ayodhya’s hospitality sector, with a particular focus on the establishment of adequate infrastructure to host travellers”, he said. “At least 10,000 jobs and up to about 20,000 positions were created in various roles related to hospitality, travel and tourism – including hotel staff, cooks, servers, drivers, etc. in the last six months,” said Balasubramanian A, vice president and head - consumer & ecommerce at TeamLease.

According to several officials in the hospitality sector, thousands of jobs in areas such as hospitality managers, restaurant and hotel staff, logistics managers, drivers, etc are likely to open up towards the end of this year or the first half of 2025 – not just in Ayodhya but in neighbouring cities like Lucknow, Kanpur, Gorakhpur, etc - with hotel companies and restaurant owners keeping a close eye on how the demand-supply situation pans out.“In the next three-four months, we should get a clearer picture of the everyday traffic at the temple and the demand for manpower to cater to the devotees,” an industry executive said on condition of anonymity.

According to estimates, Tirupati Balaji Temple, which is among the world’s richest temples and remains crowded all year round, attracts an average 50,000 daily devotees in a steady state and the number goes up to 100,000 on festival days or holidays.According to various estimates, the Ram Temple in Ayodhya is likely to see traffic of between 300,000 to 700,000 people in the first week post inauguration.However, most of these jobs are temporary in nature and the count may go up or down, depending on how the demand pans out and the number of devotees that visit the temple, industry experts said.

Typically, a hotel from construction stage to getting operational takes about 3-4 years, said Nandivardhan Jain, chief executive of Noesis Capital Advisors. Typically, a hotel from construction stage to getting operational takes about 3-4 years, said Nandivardhan Jain, chief executive of Noesis Capital Advisors. However, in the case of Ayodhya, various permissions could be fast-tracked and, so, the demand for manpower is expected to pour in within the next 18 to 24 months, he added.Hotel companies are watching how the demand-supply situation pans out. Currently Ayodhya is short in supply with only two big, branded hotels – Park Inn by Radisson and Cygnet.