"Nazara Technologies' stock rises 6.22% following the acquisition of a US-based SoapCentral.com "

Shares of Nazara Technologies Limited increased by 6.22% following the company's announcement of an expansion through Absolute Sports, a subsidiary. To buy all of the assets of the US-based entertainment content website SoapCentral.com, the subsidiary signed an asset acquisition agreement.According to the corporation, Dan J. Kroll created SoapCentral.Com in 1995, and it quickly became known as a US source of entertainment information, drawing in over 400K monthly visitors.

Through this acquisition, the business hopes to strengthen Soap Central for US consumers by utilizing its experience with content scalability and operational techniques."We are thrilled to announce our expansion in the entertainment segment with the acquisition of Soap Central," stated Absolute Sports CEO Ajay Pratap Singh. We have a huge opportunity to expand into other content categories because the entertainment publishing market is more than twice as large as the sports publishing industry (Similarweb, 2024). We acquired Pro Football Network last year to test our hyper-growth and content publication strategies, and we are certain that we can scale Soap Central quickly.