Might Paramount+ and Max Merge? Warner Bros. Discovery is willing to investigate a joint venture with Paramount Streaming.

Sources claim that Warner Bros. Discovery has expressed early interest in investigating a joint venture with Paramount Global to merge WBD's Max and Paramount+.Following the cancellation of merger negotiations with Skydance Media by controlling shareholder Shari Redstone last month, Paramount Global is moving forward with a new strategic plan led by three co-CEOs to reduce expenses, investigate the sale of specific assets, and boost Paramount+'s profitability through a potential joint venture with another player.Warner Bros. Discovery is one possible streaming dance partner for Paramount. According to a source, WBD is interested in exploring a streaming joint venture with Paramount Global, as CNBC initially revealed.Warner Bros. Discovery's investigation into the viability of a streaming joint venture with Paramount is hardly surprising, considering how openly Paramount Global's executive team has expressed their wish to find a partner. Right now, the scenario essentially entails each corporation testing the feasibility of a partnership in this manner.Representatives from Paramount Global and Warner Bros. Discovery declined to comment.

Chris McCarthy, one of the three heads of the Office of the CEO and the CEO of Showtime/MTV Entertainment Studios and Paramount Media Networks, spoke about two possible streaming collaborations during the company town hall meeting on June 25 at Paramount Global.The first choice is to establish a close, long-term partnership with a top technological platform that currently possesses the entire scope that we are attempting to achieve. McCarthy addressed the staff at the town hall, saying, "But what they lack is our scale of content, and together we will make for a very powerful combination to drive more minutes and greater profits." "And this would enable us to allocate a larger portion of our budget to our core competency, which is creating viral content."