Groyyo Secures $5.4 Mn To Power MSMEs With Manufacturing Solutions

OVERVIEW - Established in July 2021, Groyyo provides manufacturing MSMEs in the fashion and leisure sectors with a centralised platform that enables them to grow and improve their business endeavours.The money will be utilised to strengthen Groyyo's cash reserves and support its strategic goals of revolutionising the manufacturing industry. Groyyo, a business-to-business manufacturing and supply chain enablement startup, has raised INR 40 Cr ($5.4 Mn) from Lighthouse Canton and Trifecta Capital as part of its debt fundraising round. business, which is based in Delhi NCR, plans to use the additional funding to increase its financial reserves and scale up its manufacturing-related strategic projects.

Groyyo, which was founded in July 2021 by Subin Mitra, Pratik Tiwari, and Ridam Upadhyay, provides manufacturing micro, small, and medium-sized firms (MSMEs) in the fashion and lifestyle sectors with a centralised platform, enabling them to grow and improve their commercial endeavours. "The additional capital infusion will enable us to collaborate with a wider range of SMEs and support them in expanding their operations worldwide," stated Mitra. He continued by saying that the investment will help the business achieve its objective of enabling South Asian SMEs to expand internationally and digitalize their shop floor through in-house technological solutions. "This is also highly aligned with the Indian government's Made in India initiative, as we relentlessly strive to attract a growing amount of global demand to the subcontinent," he continued. Through an order management tool, the business hopes to offer entry-level technology to overlook small-scale industries in Delhi NCR. It states that it has over 360 factories working for more than 110 companies, generating a wide variety of goods in 150 different categories.

Groyyo operates in India as well as the UAE, Bangladesh, Vietnam, and Turkey, which increases efficiency. Additionally, the business says it has reached international stores Inditex, Next, Mango, Ross, and Burlington.In order to expand the team throughout important demand belts in the US and the EU, as well as industrial clusters in Bangladesh and India, the business raised $40 million in debt and equity in its Series A fundraising round earlier in 2022.